Messages will include real-time flight data showing the aircraft’s altitude, type, air-speed and other flight-specific information. Each message – both on and off aircraft – will also contain promotional and advertising opportunities with click-through capabilities including “opt in” data capture fields.
The initial launch will be followed by applications for Instagram, LinkedIn and Twitter.
Scott Scheer, Director, eXTV & Ancillary Services at Panasonic Avionics Corporation said: “We‘re thrilled to continue our partnership with Flight Level Media. They have a great record of delivering new and engaging experiences that take advantage of connectivity.
“This extended partnership acknowledges the continued strong demand for specific and unique social media experiences in flight.“
Dan Callahan, CEO, Flight Level Media adds: “We are delighted to grow our relationship with Panasonic, a world-class inflight entertainment and connectivity provider. This joint product offering connects the inflight audience, their social media networks and media buyers in a new, easy to use and fun way.
“With our significant experience in airline operations, media sales and application development, FLM understands the importance of data-driven solutions that address many of the challenges associated with in-flight media while simultaneously enhancing the customer experience.”
Panasonic and FLM’s relationship began in 2014 with the joint launch of the Postcards from the Plane product on Lufthansa’s FlyNet equipped aircraft.