Park Inn by Radisson partners with renowned street artist Joel Bergner to protect young people at risk
Park Inn by Radisson, the colorful and dynamic midscale hotel brand, today announces that it will partner for a second time with world famous street artist Joel Bergner as part of its on-going commitment to protecting young people at risk across the world.
“Adding Color to Lives” is a global social action art project launched in 2015 by Park Inn by Radisson. It brings together young people in difficult life situations allowing them to express themselves through art. The project focuses on marginalized young people, whose voices are rarely heard in society. They include refugees, orphans and the economically disadvantaged. In partnership with Joel Bergner, Park Inn by Radisson offers them a platform to express and communicate their hopes, views and feelings to the world. In 2015, five Park Inn by Radisson hotels organized art workshops to create the mural design with Joel Bergner in Malmö, London, Brussels, Cologne and Cape Town.
Park Inn by Radisson hotels worldwide developed and submitted several concepts on “Adding Color to Lives” to Joel Bergner. The ideas articulated each hotel’s long-term ambition to support at-risk young people in their local communities; for example, through sports and art projects, apprenticeships or special training courses at the hotel. The winning hotels for the 2016 campaign include Oslo, Tallinn, Krakow and Johannesburg. These four hotels will help create a unique mural by Joel Bergner along with the kids from local youth organizations.
World-renowned muralist and street artist Joel Bergner said: “I am very excited to continue my collaboration with Park Inn by Radisson’s ‘Adding Color to Lives’ initiative. This project is close to my heart because it involves not only public art, but also people of various backgrounds coming together to use their creativity in pursuit of a common goal. It is important that young people recognize that they have the potential to drive social change in their community and connect with their peers and adults in a positive way.”
Inge Huijbrechts, Vice President Responsible Business of the Carlson Rezidor Hotel Group, commented: “We are delighted to bring ‘Adding Color to Lives’ art projects and Joel Bergner to new destinations globally. I am personally proud to see the lasting impact that Park Inn by Radisson is making by inspiring young people around the world to have a point of view and a way to express themselves freely.”