The Pacific Asia Travel Association (PATA) is pleased to announce the promotion of Parita Niemwongse as Director – Human Capital Development, effective immediately.
PATA CEO Mario Hardy said, “As Human Capital Development (HCD) has become one of the greatest challenges facing the travel and tourism industry today, it has also become an integral and important part of PATA’s activities. I believe that this topic deserves to have a senior member of the PATA management team’s attention and it will be a great pleasure to work with Parita to grow our HCD programmes.”
In response to PATA’s strategic plan in strengthening HCD within the industry, Ms Niemwongse’s primary focus is to initiate HCD programmes and activities for members of the Association including PATAcademy-HCD, PATA Youth Symposium, and the PATA Intern and Associate Programme. In addition, she will also be responsible for PATA’s Capacity Building Programme, University and Tourism College relationships, and any future related HCD programmes, as well as the continued management of the PATA Gold Awards and PATA Face of the Future.
Commenting on her promotion, Ms Niemwongse stated, “I am excited to be enhancing PATA’s HCD projects and initiatives to benefit PATA members and all stakeholders in the industry. HCD is of growing importance to PATA and working with educational institutions
Ms Niemwongse joined PATA in 1999 in the Communications department, where she gained extensive experience in working with PATA’s media worldwide network in promoting PATA events and activities. Prior to PATA, she worked in the Public Relations Department at Queen Sirikit National Convention Centre in Thailand and the Hong Kong Trade Development Council. Ms Niemwongse also lived and worked in Dubai as a Flight Attendant for Emirates Airline.
She received a Master of Arts in Public Relations from Bond University, Australia, and Bachelor of Arts with Honours, majoring in French, and a Gold Medal from Thammasat University, Thailand. Ms Niemwongse also received a certificate of Learning French for Overseas students from Centre de Linguistique Appliquée, Besancon, France.