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PATA Travel Mart highlights strength of India’s tourism

July 18, 2015 Headline News, Trade Events No Comments Email Email

Attara KacheriPATA is forecasting encouraging levels of year on year growth in International Visitor Arrivals (IVAs) to south Asia over the next five years – and that’s music to the ears of the many Indian travel organisations promoting their products and services at PATA Travel Mart (PTM) in Bangalore this September.

Arrivals to destinations across South Asia, a region that covers Bhutan, Maldives, Nepal, Sri Lanka and India, are expected to grow annually over the next five years at varying rates from 5.9 percent to 6.5 percent.

With the deadline for registrations for PTM now fast approaching, staff at the Pacific Asia Travel Association head office in Bangkok are handling a flood of late bookings and expressions of interest from Buyers and Sellers based in Europe, Middle East, Asia, Pacific region and the Americas.

“There is an encouraging degree of interest from Sellers in India, for example, that are keen to tap in to the growth in International Visitor Arrivals to India and surrounding destinations,” explains Director of Events Khun Puangthip ‘Mam’  Chotipantawanon. “Our sophisticated matching process ensures that Buyers and Sellers meeting at PTM in Bangalore enjoy the best possible opportunities to make new contacts and build their businesses accordingly. The PTM matching process is unique because it enables Buyers and Sellers to request specific appointments with key target groups.”


Bangalore – city of secrets

An added bonus is that the host city Bangalore, capital of the Indian state of Karnataka, offers a wealth of attractions for delegates attending PATA Travel Mart. Bangalore, with an estimated population of more than eight million, is located in south India on the Deccan Plateau at a height of over 3,000 feet above sea level and enjoys a pleasant climate throughout the year.

The Kannada language name Bengaluru was declared the official city’s official name in 2006. But it is also known as the ‘Silicon Valley of India’ because of its highly influential role in the field of information technology.

The city’s many famous buildings include Bangalore Fort, Tipu Sultan’s Summer Palace (built in 1791) and Bangalore Palace (built in 1862). Inspiration for the design and construction of Bangalore Palace came from Windsor Palace in England, home of Queen Elizabeth 11.

Bangalore also has several museums worthy of an extended visit. The Government Museum was established in 1865 and boasts a rare collection of archaeological and geological artifacts. The museum is also home to the Halmidi inscription, the earliest Kannada inscription in existence that dates back to 450 AD.


Kempegowda Museum is dedicated to the eponymous Yelahanka chieftain, founder of Bangalore city whilst the Karnataka Folk Museum, located in a 15-acre campus at Kumara Park West, has an extensive collection of puppets, costumes, utensils, instruments, weapons and masks.

Lovers of wildlife will enjoy a visit to Bannerghatta National Park, situated about 15 miles south of Bangalore. This fascinating zoological park is set in 25,000 acres. The habitat at Hebbal Lake attracts many species of water birds. Do find time as well to visit Bangalore Aquarium.

Golfers have the opportunity to play at several championship courses located in and around the city. The most famous of these is undoubtedly Bangalore Golf Club, founded in 1876, and reputedly the oldest golf course outside of the British Isles. In contrast to this city course with its narrow fairways that demand consistency and accuracy, the Prestige Golfshire course is set against the dramatic backdrop of the picturesque Nandi Hills in 275 acres of lush countryside.

In addition to the many exciting opportunities for independent travel and exploration, all PTM delegates are invited to join the complimentary half-day city tour on Sunday 6 September.

Vidhana Soudha

Getting there 

Bangalore is well connected to major international airports throughout the region and also serves direct flights from cities such as London, Paris, Frankfurt, Hong Kong, Bangkok, Kuala Lumpur and Singapore. Airports in the Middle East are also popular connection points for onward services to Bangalore.

PATA Travel Mart takes place at the Bangalore International Exhibition Center on 6 – 8 September 2015. More details at: PTM@pata.org/mart or e-mail the PATA Events team at: PTM@pata.org.

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