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pentahotels Expands Leadership Team in Asia

April 8, 2016 Appointments No Comments Email Email

pentahotels expands its leadership team in Asia to the position of Director of Revenue Management. The lifestyle hotel group is responding to the success of the concept and the strongly growing demand in Asia. This newly created position is occupied by an employee from within the company. Siim Karu, Cluster Revenue Manager at the headquarters in Frankfurt, was therefore appointed to Hong Kong. From there, he is responsible for portfolio strategy, pricing and sales channels of the Asian hotels.


pentahotels appoints Siim Karu new Director of Revenue Management in Hong Kong

Alastair Thomann, Managing Director of pentahotels, congratulates Karu on his appointment. ‘We are pleased that the ideal person for this strategically crucial position comes from within our company. With his deep understanding of the brand and the company pentahotels, Siim Karu will continue to expand and to strengthen the Asian market.”

The native Estonian Mr. Karu has long-standing experience in the business of Revenue Management. Before joining pentahotels, he worked as Interim and Cluster Director at Swissotel in Berlin und Sotchi. “I am grateful for this internal opportunity for promotion and the confidence they have shown in me”, says Mr. Karu. “We have already developed an interesting strategy for our guests in the Asian market which will still be implemented in 2016.”

Launched in Europe, pentahotels is a design-led, neighbourhood lifestyle brand providing independent travellers with comfort and style in a contemporary environment.

Pentalounge, a combined lobby, reception, bar and cafe – designed as a lively gathering place for hotel guests and local patrons alike – is a pentahotels hallmark.

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