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Pernod Ricard, the world’s second largest wine and spirits seller, has announced its first ever global corporate campaign – Be a Convivialist – in partnership with popular Hong Kong fine dining restaurant and bar, Bibo, and award-winning international mixologist Antonio Lai. The campaign launch is celebrated with a set of unique cocktails, new research and film.

Available exclusively at Bibo from February 1 – 28, the four bespoke cocktails personify different ‘convivialist’ personality traits of people – Wild and Free, Joyful Enthusiast, Trusted Companion and Warm and Kindred Spirit.

The partnership coincides with the unveiling of Pernod Ricard’s worldwide study* of Convivialité, which surveyed over 11,000 respondents in 11 countries, to explore how different cultures and communities connect with one another**.

Philippe Guettat, Chairman and CEO of Pernod Ricard Asia, says that although Convivialité takes on many forms and expressions, he is delighted that 9 in 10 people associate Convivialité with ‘moments of happiness’.

“It’s incredible to know that no matter where we’re from, we have this shared value of connection, through meeting together to share moments of happiness,” says Guettat. “Conviviality is at the core of our business and is what truly unites us all across the world.”

To bring its brand vision, Créateurs de Convivialité (or Creators of Conviviality) to life, Pernod Ricard is hosting an exclusive screening of ‘The Power of Convivialité’, a ten-minute short film that showcases testimonies of people from all walks of life from around the world who embody the spirit of Convivialité (available to view atwww.theconvivialists.com from February 1).

Frantz Hotton, Managing Director of Pernod Ricard Hong Kong, says that the film shows how Convivialité is a common language we share that is simple, genuine, direct, transparent and authentic.

“As ambassadors of conviviality in Hong Kong for over 35years, Pernod Ricard embraces the territory as a shining example of a community where experiences are celebrated with old friends and shared with new ones,” says Hotton. “This revealing short film and our partnership with Bibo will give people in Hong Kong the chance to experience and enjoy our global vision first hand.”