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Perrier-Jouët “Enchanting Tree” And Martell Trunk Make Exclusive Hong Kong & China Debuts As Peninsula Hotels Partners With Pernod Ricard

September 4, 2013 Hotel News No Comments Email Email

The Peninsula Hotels in China – Hong Kong, Shanghai and Beijing – have partnered with Pernod Ricard to bring Perrier-Jouët’s

“Enchanting Tree” sculptures and the Martell Trunk to Hong Kong and China for the first time this autumn, together with “The Art of the Vintage Bar” – a collection of cocktails using unique cognacs from the trunk plus exceptional cognac-pairing dinners hosted by the Martell Ambassadors. 298742

“The Enchanting Tree”

Bringing elements of theatre and poetry to the tasting of Perrier-Jouët’s Belle Epoque cuvée for the first time in Asia and China, the “Enchanting Tree” continues Perrier-Jouët’s tradition of supporting and collaborating with artists and designers as part of its artistic heritage. Created by Dutch designer Tord Boontje, the hand-worked gold metal branches, individually soldered leaves and the marque’s signature white-lacquered anemones, hold six Champagne flutes, while the tree trunk blossoms at the base into a Champagne bucket. Combining both aesthetics and practicality, the flutes are filled whilst in the tree, elegantly lifted out and served – an unusually charming, stylish and memorable invitation to a shared Champagne experience.

Bottles of Perrier-Jouët’s Belle Epoque cuvée will be presented in the “Enchanting Tree” at The Peninsula from 1 September – 31 December 2013 in the following locations :

Hong Kong :  The Verandah Café and Salon de Ning

Shanghai :  Sir Elly’s Restaurant, Bar and Terrace, Compass Bar and Salon de Ning

Beijing :  The Lobby and Yun 

The Martell Trunk and The Art of the Vintage Bar

Meanwhile the Martell Trunk will also make its PRC debut at The Peninsula with “The Art of the Vintage Bar”. A partnership between Martell, the oldest of the great cognac houses, and Pinel & Pinel, the  renowned French luxury malletier famous for its contemporary and bespoke trunks, the trunk captures the essence of the House of Martell and enables connoisseurs and lovers of cognac to rediscover the pleasures of tasting resulting from almost 300 years of carefully cultivated expertise.

With a gently lit backdrop of leather-lined compartments and drawers, crystal glasses and Untitleddecanters, various tasting implements, scented candles and a humidor, 28 “montres” containing the most exclusive and unique blends and a small blue leather-bound booklet – The Cellar Master’s Notebook – which contains all the handwritten tasting notes of Martell’s cellar master, Benoît Fil, the Martell Trunk is a true work of art.

At 2.06 meters high, 2.20 meters wide and 0.70 meters deep, it is the largest trunk ever produced by Pinel & Pinel. A team of 10 craftsmen took 1,000 man hours to build it, using the highest-quality materials including full-grain leather, copper, silver plate, oak, crystal and linen.

Accompanying the trunk are the Martell Ambassadors, who will offer cognac tastings and specially mixed cognac cocktails from the trunk, and host exclusive one-night-only cognac pairing dinners in Hong Kong, Shanghai and Beijing.

The Martell Trunk will be on display at The Peninsula as follows :

Hong Kong :  26 August – 21 September in The Bar, with  cognac–pairing dinner at Spring Moon on 4 September. For further details, please contact Ms Olivia Toth, Director of Public Relations at +852 2696 6605 or e-mail at oliviatoth@peninsula.com.

Shanghai : October 2013 (TBC) in the Compass Bar, with a cognac–pairing dinner at Yi Long Court on 10 October 2013.  For further details, please contact Ms Cecilia Lui, Regional Director of Communications – China at +86 (21) 2327 2888 Ext. 6605 or e-mail at cecilialui@peninsula.com.

Beijing : 3 – 30 November in The Lobby, with cognac-pairing dinner at Huang Ting on 7 November. For further details, please contact Ms Cathie Yang, Director of Public Relations at +86 (10) 8516 2888 Ext. 6627 or e-mail at cathieyang@peninsula.com.

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