Personalised booking journey now possible for not-for-profit resort as SiteMinder donates direct booking technology
A luxury resort opening in 2017 to promote wellness, recreation and lifestyle to those living with a spinal injury, will soon be able to attract guests directly to its property, thanks to a donation from the global hotel industry’s leading cloud platform, SiteMinder. SiteMinder is supporting Sargood on Collaroy on Australia’s eastern coast through the provision of distribution technology and its Internet booking engine, TheBookingButton, to enable commission-free bookings via the resort’s website.
Resort manager James Dakin says with almost 15,000 people living with spinal injuries in Australia, and one more spinal cord injury being sustained each day1, there is a growing demand for a property like Sargood on Collaroy. With this demand, he says having the ability to receive the individual guest’s information, and understand their personal needs before they arrive at the resort, is crucial.
“Spinal cord injury is debilitating and can be emotionally, physically and psychologically overwhelming for people in recovery as well as their families. Sargood on Collaroy is the first of its kind to bring a focus on building a future for people with a spinal injury,” Mr Dakin says.
“We wanted to make booking a stay at Sargood on Collaroy as easy as possible for our guests. To achieve this, we knew we needed an easy booking experience and that will now be possible through TheBookingButton. Not only is it user-friendly for us at the resort, it will, importantly, be user-friendly for our guests.”
Sargood on Collaroy will feature 17 fully-accessible, purpose-built, luxury apartments for individuals and families impacted by spinal cord injury. The resort will provide guests opportunities to develop vocational skills; be educated on self-managing their health, wellbeing and resilience; receive psychological and relationship support, and family/carer education; have recreation and leisure time, and community engagement.
The adoption of TheBookingButton at Sargood on Collaroy will enable guests to view real-time availability at the resort and book their stay in two steps. TheBookingButton’s integration with the property’s management system will automate the process and eliminate double bookings.
Mike Kinloch, head of SiteMinder’s Pacific region, says, “When James shared the story of what his team was looking to achieve with Sargood, I knew SiteMinder had to support it, even if only in a small way – through our technology. We look forward to Sargood’s success and their clients enjoying the highly-personalised experience Sargood offers, from the moment they book right through to when they stay and leave the property.”