Home » Destination Global » Currently Reading:

Peru makes its mark on the international fashion calendar with Perú MODA 2014

April 1, 2014 Destination Global No Comments Email Email

unnamed (15)Peru is gearing up to host one of Latin America’s most important fashion festivals this April.  Taking place from 9th to 11th April, Perú MODA is the main event on the Peruvian fashion calendar and this year will see fashion designers and visitors from around the world descend upon Lima, Peru’s capital of fashion and culture.
Peru has been making its mark in the fashion arena for some time now and Peruvian culture, textiles and fashion have for many years influenced designers from across the globe, including Australian design duo, Sass & Bide, who travelled to Peru to seek inspiration for their 2012 Spring/Summer collection.

Peru is also home to internationally acclaimed fashion talent, including Peruvian fashion photographer Mario Testino, famous for his relationships with leading fashion influencers and his works in the likes of Vogue and Vanity Fair.

Due to its emerging position on the global fashion stage, Perú MODA will this year attract international designers, including New York designer Mara Hoffman, recognised for her bold prints shown in New York and Miami Mercedes Benz Fashion Week; ; Spanish designer Custo Barcelona; and Danish brands including; Stella Nova, Gudrun & Gudrun and Ayni Cph, which will hit the runway for the Danish Design Born in Peru show, unvieling alpaca fibre pieces produced in Peru. Lima, Peru's cultural capital

Top fashion models, including American model Kelly Mittendorf, will feature in the fashion festival and for the first time this year, American fashion blogger and photographer, Scott Schuman of The Sartorialist, will be present at the event.

Most importantly, the runway will feature established and emerging Peruvian designers including; Sumy Kujón, Sergio Dávila, Meche Correa, José Miguel Valdivia, Andrea Llosa, Harumi Momota, Edward Venero, Elfer Castro, Carlos Vigil, José Clemente, José Zafra, Fátima Arrieta, Alessandra Petersen, among other designers and artisans displaying the best of their 2014 collections.

This is Perú MODA’s 17th edition and is expected to generate approximately US$120 million (AUD$130 million) in business contracts.

Peru’s Minister of Commerce and Tourism and President of PROMPERÚ Council, Magali Silva Velarde-Álvarez, commented, “Peru’s ancestral textile tradition must be stimulated by a business platform that exhibits export goods.  This edition will focus on driving brands, demonstrating that many are ready to be internationalised”.

Lima is Peru’s fashion capital offering  great shopping, restaurants and nightlife in addition to history, museums and archaeology. Lima’s fashion scene continues to blossom and is heavily concentrated in the stylish San Isidro, Miraflores and Barranco districts. Well-known for its nightlife, restaurants, shops and luxury hotels, Miraflores is Lima’s most popular tourist district, whilst Barranco offers a more bohemian and laid-back vibe, and is regularly celebrated as the creative soul of Lima.

For more information on Peru visit www.peru.travel.

Comment on this Article:







Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership

ADVERTISEMENTS

Elite Partnership Sponsors

ADVERTISEMENTS

Premier Partnership Sponsors

ADVERTISEMENTS

Official Media Event Partner

ADVERTISEMENTS

Global Travel media endorses the following travel publication

ADVERTISEMENTS

GLOBAL TRAVEL MEDIA VIDEOS