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Petal power dominates at the Australian Tourism Award LAST NIGHT! Toowoomba Carnival of Flowers takes NATIONAL TITLE AGAIN

February 27, 2018 Accolades No Comments Email Email

The Toowoomba Carnival of Flowers has done it again – beaten a line-up of the best major festivals and events across the country to take the national title for the second year running.

‘Carnival’ as it is affectionately known, was crowned Best Major Festival or Event in Australia at the Australian Tourism Awards held last night in Perth, beating out the Formula 1® Rolex Australian Grand Prix in Victoria, the iconic Mandurah Crab Fest in Western Australia, Tasmania’s Salamanca Market, the Natioanl Museum of Australia in Canberra, the Tour Down Under in South Australia and the 28th Annual Byron Bay Bluesfest in New South Wales.

Accepting the award on behalf of the people of Toowoomba and Queensland, and on behalf of the record 255,639 people who attended the internationally acclaimed event last year, Cr Geoff McDonald said this event was an example of not only longevity and heritage, but of constant reimagining, enabling it to etch itself into the DNA of the state and of every calendar everywhere!

“The event has cemented itself as a truly national icon, winning the Gold Award for Major Festivals and Events at the 2016 and now 2017 Australian Tourism Awards, and earlier this year was inducted into the Queensland Tourism Awards Hall of Fame.”

Last year saw attendances across the 10-day event skyrocket, with overall figures up by 29 per cent with 255,639 attendees recorded. “The opening weekend of the event set the scene early, with record breaking crowds on Saturday and Sunday and hundreds of thousands enjoying the brilliant spring sunshine, the Grand Central Floral Parade and the almost 200,000 blooms covering the city’s parks and gardens,” he said.

With the event set to take over Toowoomba and the greater region from Friday 21 to Sunday 30 September this year, organisers are well into finalising program highlights for the 10-day celebration, one which attracts visitors from all over Australia as well as internationally. 

A history: Since its inception in 1949, the Toowoomba Carnival of Flowers has flourished and is now an iconic Queensland event.  The brainchild of Essex Tait and the Toowoomba Chamber of Commerce, Carnival was introduced as a way for the city to use their “Garden City” reputation to promote increased economic activity following the recent hardships of war. On October 21, 1950 the Toowoomba Carnival of Flowers commenced with a street procession that stretched three miles in length. Led by a bullock team and watched by a crowd estimated to be 50,000 strong, the Parade was a resounding success.  The Toowoomba Carnival of Flowers subsequently became firmly cemented as an annual event. The Toowoomba Carnival of Flowers is the current title holder of Gold Award for Major Festival and Event at the annual Australian Tourism Awards.

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