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Philippine Airlines Unveils A More Rewarding Mabuhay Miles Program

December 3, 2015 Loyalty No Comments Print Print Email Email

Flag carrier Philippine Airlines unveiled a revitalized Mabuhay Miles Program, in keeping with the company’s goal to provide its valued clientele greater mileage rewards, expanded program-partner options, more flexibility in earning and redeeming miles, additional travel perks and ancillary offerings.


Shown leading the ceremonial toast celebrating the unveiling of the rejuvenated program are PAL Chairman and Chief Executive Officer Dr. Lucio C. Tan, PAL Director Mrs. Carmen Tan, PAL President and Chief Operating Officer Jaime J. Bautista. Joining them from left to right are: PAL VP-Ancillary Business Group Kevin Hartigan-Go, PAL AVP-Loyalty Program Marietta Casanova, PAL Directors Johnip Cua, Lucio “Bong” Tan, Jr., Michael Tan, Joseph Chua and PAL EVP/Treasurer Stewart Lim.

The enhanced loyalty program now offers greater seat availability per flight for rewards redemption which will provide members the chance to convert miles to seats even on peak season.

More partnerships are slated to be forged with establishments representing the five pillars of the Mabuhay Miles Program – fly, shop, dine, drive and unwind. At present, the frequent flyer program’s industry program partners include: financial institutions, hotels, telecommunication firms, foreign airlines, retailers and other travel-related companies.

Soon-to-be-introduced service innovations are the Mabuhay Miles Travel Card and the myPALshop. The Mabuhay Miles Travel Card is the only multi-currency prepaid card in the market that allows a member to earn and redeem miles for every purchase made with partner-merchants while the myPALshop will be PAL’s online store where one can shop (hotel deals, car rentals, tours and recreation packages, health, fashion, beauty and electronic items) and earn miles.

“We envision the Mabuhay Miles Program to be one of the key drivers in making Philippine Airlines the ‘airline of choice’. We thank our loyal patrons for their all-out support through the years. As part of the PAL family, we shall endeavor to offer them what they deserve – a more rewarding mileage and rewards program,” stressed PAL President Jaime J. Bautista.

The relaunching of the PAL Mabuhay Miles Program, held at the grand ballroom of the City of Dreams, was graced by more than a hundred loyalty program members and PAL officials led by Chairman & CEO Dr. Lucio C. Tan, President & COO Jaime J. Bautista, EVP & Chief Administrative Officer/Treasurer Stewart Lim, PAL VP – Ancillary Business Group Kevin Hartigan-Go and AVP – Loyalty Program Group Marietta Casanova, among others.
“Mabuhay Miles is more than just a frequent flyer program. It has become a symbol of PAL’s commitment to delight loyal customers by providing perks and privileges that are at par and even beyond its competitors.” stressed PAL VP for Ancillary Business Group Kevin Hartigan – Go.

PAL thanked its sponsors for the relaunch of its Mabuhay Miles program, namely: Century Park Hotel, City of Dreams, Bluewater Maribago, Bluewater Sumilon, Bluewater Panglao, Diamond Hotel, Dusit Thani Hotel Manila, Henann Resorts Bohol, Marco Polo Ortigas Manila, Marco Polo Cebu, Marco Polo Davao, Pan Pacific Hotel Manila, Pico Sands Hotel, Taal Vista Hotel, Asia Brewery Incorporated, Camus Philippines, Futuretrade, Hertz Car Rental, Premier Wines & Spirits and Power MAC Center.

Highlights of the New Mabuhay Miles Program

The new Mabuhay Miles logo, refreshed and modernized, represents what members expect from the frequent flyer program – more innovative ways to earn and redeem award miles. The updated logo with the bolder and bigger word MILES symbolizes the power of miles.
The new logo carries the tagline: “Life Gets More Rewarding.”

Mabuhay Miles members will be issued new cards that carry the new logo. With the new and modern design lies the PAL promise of a better, bigger and more rewarding flying and loyalty experience.
Mabuhay Miles Elite, Premier Elite and Million Milers shall receive their new cards upon reaching the elite status. Soon, classic Members shall receive their new permanent cards for free as long as he/she is active, with 1 valid activity for the past 24 months. For new members, once he/she makes his/her first valid activity, he will be sent his new card again for free.

Mabuhay Miles has improved the earning ability of its members. Members can earn miles not only on Philippine Airlines flights, but also on flights with PAL’s code-share partners and airline partners.

Mabuhay Miles member’s earning ability continues to widen as the frequent flyer program added more program partners and will continue to expand its partnerships.

Airline Partners: All Nippon Airways & Etihad Airway
Codeshare Partners: Cathay Pacific, Malaysia Airlines, Gulf Air, Turkish Airlines, West Jet
Hotels & Resorts: (worldwide & regional locations) Anantara Hotels, Resorts & Spas, Dusit International, Hilton Hotels and Honors, Jen Hotels, Marco Polo Hotels, Pan Pacific Hotels, Shangri-La Hotels & Resorts, Traders Hotels, Tokyu Hotels, Regal Hotels International, Xiamen Miramar, (Philippines locations) Bluewater Resorts, Boracay Regency Beach Resort, Century Park Hotel, Crowne Plaza Galleria Manila, Diamond Hotel Philippines, Henann Garden Resort, Henann Lagoon Resort, Henann Resort Panglao, Holiday Inn Galleria Manila, Holiday Inn Clark Philippines, Le Soleil de Boracay Hotel, Pearl Farm Beach Resort, Pico De Loro Sands Hotel, Sofitel Philippine Plaza Manila, Taal Vista Hotel
Hotel On-line Booking: Agoda.com
Co-Brand Credit Card: Mabuhay Miles MasterCard, Philipppine National Bank Card Credit Card: PNB, BDO, BPI, China Bank, Citibank (For Philippine issued cards), East West Bank, HSBC, Metrobank, RCBC Bankard, Security Bank, Standard Chartered Bank, Union Bank
Financing: Esquire Financing, Inc.; Car Rental: Avis (Worldwide) and Hertz (Worldwide)
Retail/Merchandise: World Traveller, Victorinox, Delsey, Flight 001
Telecommunications: Mabuhay Phone Service, Smart Infinity

With the 5 Mabuhay Miles Pillars – Fly, Shop, Dine, Drive and Unwind in mind, Redemption of miles earned in the new Mabuhay Miles program has F-L-E-X-I-B-I-L-I-T-Y written on it. Mabuhay Miles has made sure that the expanded redemption chart has its members’ needs and preferences in mind, first and foremost. Members are provided with award choices, specifically, with options to redeem their miles according to their needs. Soon, members may redeem their miles with Mabuhay Miles program partners – hotels, restaurants, car rentals, etc.

The new Mabuhay Miles frequent flyer and loyalty program is part of PAL’s Ancillary Business Group headed by Vice-President Kevin Y. Hartigan-Go. The Loyalty Program Group is headed by Assistant Vice-President Marietta T. Casanova.
Mabuhay Miles members may visit the Mabuhay Miles Service Center located in PAL’s ticketing office along Ayala Avenue, Makati City. The service center is open from 8:30AM to 6:30PM, Mondays to Fridays and on Saturdays from 8:30AM to 5:00PM to handle requests/ inquiries of local and foreign-based members. Members may also call hotline numbers (632) 855-8888 in Manila, 1-800-I FLY PAL / 1-800 – 435 9725 in Canada/US daily from 8AM-8PM Manila time; 9AM-5PM Pacific time. Cebu-based members may call (032) 340-0191 daily from 8AM to 8PM Manila time. Call center agents are on standby to assist requests/inquiries. Emails may be sent to [email protected]

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