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PhoCusWright Study: European Leisure Travel Rebounding in Key Markets

October 12, 2013 Statistics & Trends No Comments Email Email

As the European economy begins to show signs of life, a growing share of consumers in the region is feeling confident enough to indulge in a much-needed vacation.

According to a new report from travel industry research authority PhoCusWright (phocuswright.com/products/4259), a leisure travel recovery is underway in France, Germany and the U.K. Leisure travel incidence in 2013 increased for all three markets, and improved economic conditions are sparking a boost in vacation spending.

The share of adults who took at least one vacation over the past twelve months jumped four percentage points in France (70%) and Germany (72%) over 2012. In the U.K., where leisure travel incidence is the highest of the three markets, the share increased three points to reach 78%.

In addition to a larger traveler pool, consumers in Germany spent an average of EUR 206 more on vacations in 2013 versus 2012, and spending among U.K. travelers jumped EUR 283. In France, however, where trip spend lags the other two markets, annual household leisure travel spend dropped slightly year-over-year.

When choosing how to spend their discretionary income, consumers in all three markets report that they prioritize vacations over a wide array of recreational goods and services, including dining and nightlife, entertainment and sports, fashion, and electronics.

PhoCusWright’s “European Consumer Travel Report Fourth Edition” explores consumer travel trends in France, Germany and the U.K., providing insight into traveler behavior and leisure travel intentions for the coming year. The study outlines year-over-year changes across a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, international travel and travel product purchases. Analysis covers the use of online and offline channels during three stages of the travel planning process — destination selection, shopping and booking — and examines travel-related engagement via the mobile web and social networks.

Understand rapidly changing behaviors and preferences among travelers in France, Germany and the U.K. with PhoCusWright’s “European Consumer Travel Report Third Edition.”

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