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Phones 4u Chooses ForNova’s Sparks Market Intelligence to Enhance Competitive Advantage

July 18, 2014 Technology No Comments Email Email

ForNova’s Sparks market intelligence solution has been adopted by Phones 4u, the UK’s leading 4G retailer, with the aim of further strengthening its competitive advantage in the market.

Sparks enhances competitiveness and saves costly resources by delivering timely market analytics and insights on the online e-commerce market,

“Sparks market intelligence delivers the latest comprehensive market outlook of all providers, devices, and tariffs in the UK telecoms sector at the click of a button,” says Matt Child, Director of Trading at Phones 4u. “This helps us to manage our propositions more effectively and allows us to react quickly to changes in the market. Paired with our existing data collation and strategy, it has allowed us to take our level of industry insight to a new level, helping us to remain competitive and provide our customers with promotions on the latest handsets that remain compelling in a quickly changing market.”

“Retailers need solutions that deliver actionable market analysis and insights to all business layers, in a timely manner, to succeed in the highly competitive online market,” adds Amir Freund, CEO of ForNova. “Sparks market intelligence provides retailers with on-time market information to adjust their strategies accordingly, without delay. Smart analytics and actionable insights improve business decisions and enable our customers to capitalise on revenue opportunities.”

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