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Plan your New Zealand business event like a wizard…or an elf

December 19, 2016 Destination Global No Comments Email Email

What’s your travelling style? Are you a wizard? Or more of a hobbit? An elf? Perhaps a dwarf? New Zealand is celebrating 15 years of being the real Middle-earth with a unique way to explore the country.

Event organisers or visiting delegates to New Zealand can now plan their pre and post conference travel or off-site experiences through the eyes of Middle-earth’s most loved characters using a unique quiz.

Fifteen years after the release of The Lord of the Rings: The Fellowship of the Ring, New Zealand’s vast variety of landscapes, from lush green forests to soaring mountains, continues to capture the imagination of visitors. Nearly one in five international tourists claim The Hobbit trilogy is a factor in choosing to visit New Zealand.

Tourism New Zealand’s Director of PR, Trade and Major Events René de Monchy says: “The country’s leveraging of its connection to Middle-earth has changed the face of New Zealand tourism and has paved the way for film tourism being a powerful drawcard for international visitors.

“Tourism New Zealand’s work was designed to demonstrate how easy it is for people to come to New Zealand and experience Middle-earth’s stunning natural landscapes and amazing experiences. It is huge achievement to get to the 15 year milestone and see that interest is as strong as ever.”

The results of the quiz show an elegant elf might enjoy the more luxurious aspects of New Zealand: admiring the Karekare falls, enjoying golden beaches and wine-tasting on Waiheke Island, taking an eco-adventure by kayak down the crystal-clear Pelorus River, or soaking in natural hot pools in Queenstown.

Dwarves may take pleasure in the limestone formations and magical lights (and concert, cocktail, conference or teambuilding possibilities) of the Waitomo Glowworm Caves. Wizards will appreciate feeling the earth’s geothermal power in Rotorua, where the Pohutu Geyser erupts at Te Puia – also a great site for experiencing Maori culture and dinner under the stars.

Hobbit delegates prefer home-grown hospitality, with the best of New Zealand’s food and wine, and guided tours through some of the scenic spots from The Lord of the Rings trilogy – Tongariro National Park, Earnslaw Burn – as well as taking in the behind-the- scenes movie magic at Weta Workshop and Hobbiton.

Located in Matamata, the Hobbiton Movie Set has proved an increasingly popular destination for business events. Its evening functions for up to 1,000 delegates can encompass guided tours of the set; themed entertainers and stalls serving ‘Hobbit fare’ at its Marketplace venue, and banquet feasts at The Green Dragon Inn and Party Marquee.

Shayne Forrest, Marketing Manager, says: “We host more than 150 business events groups in the Shire every year and The Green Dragon Inn has been fully booked for evening experiences every night of the week from October to January.

“People seem to love escaping the real world for a while and losing themselves in Middle-earth to enjoy a banquet feast fit for a Hobbit. I believe New Zealand is Middleearth and a Lord of the Rings experience is something unique that can only be experienced in New Zealand, the largest and most beautiful movie set in the world.”

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