Experiential consumption provider Plateno Group has announced that it will once again host the hospitality industry’s newest fashion show, Plateno Collection 2017, from December 9th to 11th in Guangzhou China. After accepting strategic investment from leading Chinese hotel group Jinjiang International in September 2015, and ranked as World’s No. 5 Hotel Group, Plateno has been committed to promoting the idea that hotels are not simply about “stay”, but will also become fashion and tourism destinations in the future. Plateno Collection 2017 will help Plateno’s brands align with more industry peers and provide consumers a wonderful experience through the annual release of new products, services and designs.
The 3 days’ show will include Members’ Day, Recruiting Day, and Investors’ Day. It will provide the members with a series of interactive games, enabling them to have a better understanding and a close touch of Plateno’s brands and new products in hotel service, in return members will get prizes such as free room nights, travel bonus, etc. On the other hand, Plateno will invite all the elites in tourism and hospitality industry to take part in the interviews at the show– an incredible interview that one could never experience elsewhere.
Alice, a tourist experience architect attended the event last year and said that she initially thought the so-called fashion show of the hospitality industry would probably be something like a showroom. Not until she went to the show did she discover that the whole place was like a small town with unique characteristics that transcended what people’s traditional idea about “hotel” had implied.
In the spacious and luxurious 5,000 square meters’ exhibition hall which featured 18 unique brand experience pavilions and six major stage shows for new products release, the splendid and colorful performances, stylish pavilion designs, and fascinating experiential interactions showed to people in a creative way the brand new lifestyle associated with hotels.
After the success of last year’s show, Plateno Collection 2016, Plateno is going to make large upgrades this year not only in activities, but also in marketing and promotion. The Plateno Collection 2017 will feature a stronger international style and create more interesting interactions with customers. In addition, Plateno will integrate more brands, more influential online celebrities, KOLs(Key Opinion Leaders), and more diverse communication channels. This year’s event is expected to attract more than 2,000 senior investors and over 20,000 fans to the show with its direct influence reaching out to more than 100 million people.
With more than 84% of its consumers came from in-house CRS and walk-ins, Plateno shows its expertise in marketing and connecting with its loyal members. As a consequence, it is no doubt that the Plateno Collection 2017 will receive an overall publicity through in-house social medias such as Wechat, Weibo, Plateno Trip APP, official Websites, etc. An upgraded and unique design showroom of Plateno Collection 2017 is going to provide a more impressive experience for all the participants.
Commenting on the company’s vision for the event, Plateno Group’s brand architect, president and founder, Zheng Nanyan (Alex Zheng), said, “Just being functional as a place for accommodations is not enough for hotels nowadays. As the space where consumers spend the most time, it is becoming a hub for experiential consumption, where the integration of people, space and time is bound to create more values and more stories. ” What kind of inspirations and surprises will this year’s fashion show bring to the tourism and the experiential consumption industry? Let’s look forward to what is going to happen.