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Plenty for clients to enjoy in Flåm, jewel of the fjords

April 11, 2017 Headline News No Comments Email Email

If you’re thinking of sending clients to Flåm, remember that business is highly seasonal in this little Norwegian community, two experts in the region told travel writers in Sydney on Friday.

Flåm (often spelled Flåm and pronounced Flom) is set in one of the world’s most spectacular locations and is known chiefly for its railway, one of steepest and most picturesque on Earth.

People flock to Flåm in the summer months, but some of the top attractions (including the railway and a new state-of-the-art fjord ship) run year-round, when the crowds have abated.

Bill Ellerington and Halle Bakkeland from Visit Flåm – a tourism company based in Flåm, gave details last week. As one of Norway’s leading tourist attractions, the Flåm Railway runs daily all-year-round from Flåm by the shore of the Aurlandsfjord up to Myrdal station on the Bergen Railway, 866 meters above sea level.

All aboard Flåm’s train!

As well as the railway, there’s the historic Fretheim Hotel and boutique Heimly guesthouse nearby, the Toget Restaurant and Café, the Flåm Railway Museum, The Fjords ferry company and Aurland Shoe Factory.

Flåm is said to be the perfect place to spot trolls. Not the internet sort, but trolls of the Three Billy Goats Gruff type, the Norwegian fairy tale collected by Peter Christen Asbjørnsen and Jørgen Moe in their Norske Folkeeventyr, first published between 1841 and 1844.

Even if travellers don’t spot trolls (more than likely, as they are imaginary), there’s plenty to keep them entertained. A brand new attraction is the ship Vision of the Fjords, which won 2106’s coveted Ship of the Year award at SMM, the world’s leading maritime trade fair, in Hamburg.

Flåm’s historic Fretheim Hotel in winter

This 399-passenger capacity tourist vessel was built specifically to convey visitors through the heart of spectacular Nærøyfjord. Billed as the world’s first hybrid and carbon built vessel, Vision of the Fjords runs partly on eco-friendly electric batteries. Vision of The Fjords runs year round, just like the railway.

There’s plenty to smile about in Flåm. Norway is the happiest country in the world, according to a United Nations survey. See: Happiest and saddest countries in the world revealed

To get an idea of what Flåm can offer, download the 2017 Product Manual here.

Written by Peter Needham

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