Pokémon Go is the latest craze to sweep the world and travel is cashing in.
Crowds of fans are turning out in unlikely places, known as PokéStops, to hunt down collectible digital Pokémon characters that appear on their smartphone screens in real-world locations.
The game’s launch in Australia triggered such demand it took the game’s servers temporarily offline. Virgin Mobile announced that all of its retail stores and kiosks would provide free mobile phone charging to gamers playing Pokémon Go.
Geckos Adventures is wasting no time.
Geckos’ latest spiel:
“Listen up trainers: are you ready to travel across the land, searching far and wide, for those elusive little pocket monsters and the power that’s inside? Yeah you are!”
Geckos’ quest is nothing less that an exploration of South America, Cairo, Thailand and more, with Pokémon the grail.
Geckos continues: “As Pokémania grips the world, we’ve created the ultimate Pokémon adventure: race around the world with us, seeking out as many of the little guys – and big guys (here’s looking at you, Snorlax!) – as you can, checking out some of the most amazing, eye-opening and mind-blowing sights along the way. Imagine the bragging rights you’ll have if you catch Pikachu at Machu Picchu, battle Blastoise alongside a giant tortoise in the Galapagos and spot Pidgeot at Angkor Wat. Wait, who’s that at the Pyramids of Giza? It’s that fire-spitting Charizard!”
Geckos continues in similar vein:
“Channel your inner Ash Ketchum and catch ‘em all on this epic Geckos adventure to some of the most far-flung PokéStops around the world. The time is right.”
Geckos’ trip will start on the 28th August 2016 in Lima and will end on the 10th October in Bangkok.
MEANWHILE, Peg Paterson Park in Sydney’s west has been taken over by crowds of dedicated Pokémon Go players. Some told the Sydney Morning Herald police had moved them on and threatened them with fines.
Areas with a concentration of Pokéstops – the game’s landmark-based locations that provide items and experience points – can draw hundreds, or thousands, of fans.
In the US, however, one place is trying to keep Pokémon out: the Holocaust Museum in Washington DC. The museum has been designated a PokéStop. Those behind the museum feel it is deeply inappropriate, given that the museum is a memorial to the victims of Nazism.
In one jarring juxtaposition at the museum, a Pokémon called Koffing that emits poisonous gas, was apparently placed near an auditorium showing the testimonials of Jews who survived the gas chambers. In late news, however, the Washington Post reckons the photo showing the two may be a hoax.
According to the Sydney Morning Herald, Sportsbet is taking bets on the first location in which Pokémon Go will be banned in Australia. The Australian War Memorial in Canberra is favourite.
How can you use Pokémon Go to boost your business? Finding your local PokéStop of Pokémon Gym is the key, players say.
Here’s a few tips from Business News Daily. Though if your business consists of selling cruises to elderly self-funded retirees, none of this Pokémon stuff may be pressingly relevant.
Written by Peter Needham