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‘Poldark Factor’ Set to Drive Autumn Boom for Cornwall Tourism Industry, Say Travel Experts

August 18, 2016 Destination Europe No Comments Print Print Email Email

Thousands of tourists are expected to make a date this Autumn to visit Cornwall – thanks to the return of Poldark, BBC One’s popular period drama on Sept 4, starring Aidan Turner.

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The series thrust Cornwall into the spotlight, telling the story of the epic romance between Ross and Demelza, played out on the dramatic cliffs and moors of Cornwall.

Travel experts at Stay In Cornwall now say, based on what happened during Series One and Two, the region can look forward to a further surge in holiday bookings – driven by the ‘Poldark Factor’.

The tourism sites have revealed that when the series are shown, visits to their Cornish travel sites increase, and also people search more often for for romantic breaks.

  • During Series 1 visits to the Stay in Cornwall website  (8th March to 26th April 2015) increased by 22.3% compared to the period before (Jan 17th – Mar 7th)
  • Searches for holidays in Cornwall after the first episode aired (8-14 March), rose by 23% against the previous week
  • The top search pages visited during Series 1 – luxury lodges and log cabins – also suggest the show put people in the mood for romance.
  • During filming of series 2 (in March 2016) visits to the stayincornwall.co.uk website rose by 22.5% compared to the month prior, also in this time visits to Stay In Cornwall’s Poldark filming locations blog were up 58.8%

“The Poldark Factor is huge for Cornwall – interest in holidaying in Cornwall increases greatly when Poldark is on air,” said Emma Seymour-Sloan, Stay In Cornwall. “The series showcases the stunning Cornish landscape at its most romantic. It’s no wonder it put people in the mood for some Cornish romance. Visitors would be wise to book their favourite Cornish retreat as soon as possible to avoid missing out.”

 

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