The natural, culinary and adventure appeal of Port Stephens was showcased to New Zealand travel companies recently as part of Destination Port Stephens’ first, stand-alone sales mission across the Tasman.
Destination Port Stephens Inbound Sales Manager, Sharon Turley, led a group of five tourism operators from Port Stephens on the three-day workshop visit to Auckland from April 20-22, with the group promoting Port Stephens’ appeal to NZ travel agents and travel company product managers.
The participating Port Stephens operators included Tamboi Queen Cruises, Moonshadow Cruises, Newcastle Airport, The Nelson Resort and Sand Dune Adventures. The mission was supported by staff from Destination NSW’s New Zealand office.
Almost 400,000 Kiwis visited NSW last year, spending $438 million and the aim of the trip, according to Destination Port Stephens CEO, Janelle Gardner, was to see more of those travellers visit Port Stephens.
“The trip was a great success, with our Port Stephens operators winning an enthusiastic reception from travel sellers in New Zealand and we hope the tour, which is part of our ongoing international marketing program, will see more Kiwis visiting Port Stephens soon,” Ms Gardner said.
The trip will be followed on May 4 and 5 by a familiarisation visit to Port Stephens by 10 travel agents from the UK, Spain and France as part of the Corroboree Europe educational program. A join initiative by Tourism Australia and State and Territory tourism organisations, the program is designed to give European travel agents first-hand experience of why Australia would appeal to their customers back home. Destination Port Stephens is facilitating the visit, with Oaks Pacific Blue, Tamboi Queen Cruises, Sand Dune Adventures, Crest at Burubi Beach and Sandpipers Restaurant hosting the group