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Preferred Hotel Group Announces A New Appointment In India, Middle East & Africa

June 25, 2013 Appointments No Comments Email Email

Preferred Hotel Group is pleased to announce the appointment of Mr. C.S. “Ram” Ramachandran as Director, Revenue Account Management – IMEA, based in New Delhi, India.

Ram comes to Preferred Hotel Group with over 15 years experience in the hospitality industry, the majority of which has been devoted to the field of revenue management and business strategies. Throughout his career, Ram has been involved in various aspects of revenue management with leading international hotel groups including pre-opening and set up of operating processes in leisure and business hotels, cluster roles, and central reservations systems.

Towards the end of 2010, Ram made the transition from revenue management to leading the E-Marketing team at the Oberoi and Trident Hotels for the next three years. This strategic career move has helped in further enhancing his knowledge of distribution channels, which also served to strengthen the online presence and increased the revenue generated for both the brands.

“At Preferred Hotel Group, we believe that online channels are becoming a larger share of a hotel’s business. And rather than use them as just a means to manage inventory, pricing and distribution, it is important for hotels to maximise these online demands through effective e-marketing.  Ram is the perfect addition to the team as he brings to the table extensive experience and leadership in the areas of e-Marketing as well as Revenue Management, at both the property and corporate level,” says Mr Ananya Narayan, Executive Vice President, Asia Pacific, Middle East and Africa.

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