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Premier Spanish Wine Producer, Gonzalez Byass, Launches Tio Pepe En Rama Sherry in Asia

May 18, 2016 Beverage No Comments Print Print Email Email

Spain’s most admired wine and spirits company González Byass is proud to showcase Tio Pepe En Rama, one of its signature brands, at Vinexpo Hong Kong, May 24-26.

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González Byass has a long history that combines quality, innovation and respect for tradition in wine and spirit making that stretches back to 1835. The family company from the Sherry-making region of Jerez is best known for the world-leading Sherry Tío Pepe, leading wine brands such as Beronia from DO Rioja and Lepanto, the super-premium Brandy de Jerez. The company has established itself as a benchmark for family winemaking on the Spanish scene and has also developed a reputation for its top end spirits such as The London Nº1 Gin and Nomad Outland Whisky.

González Byass is led by Jorge Grosse, who is now heading up the diversification of the business, concentrating on the development of still wine and premium spirits brands, increased involvement in international markets, the development of wine tourism and the strengthening of the premium spirits sector within the business.

Speaking of their Asian launch, Mr. Grosse comments, “We feel that limited release, high end Sherries have a place in today’s global market. We believe there is a lot of potential for these wines especially in Far Eastern markets, which are a major priority for González Byass. We have been investing in the region now for over five years and have our own team working across Hong Kong, China, Taiwan, Thailand and all major markets. The reputation that we have for producing and ageing fine wines, Sherries, Brandies de Jerez and super premium spirits is helping us to position ourselves at the high end of the market, where we plan to continue to invest.”

It is at the company’s founding cellars at Rebollo and Constancia that the art of Spanish winemaking finds some of its highest expression with the crafting of the Fino, Tío Pepe En Rama. The Fino style of fortified wine is light and similar to a white table wine and González Byass has been at the forefront of the category since investing in the launch of Tío Pepe En Rama seven years ago. When the company introduced this pure, unfined and unfiltered Fino to the trade and consumers, it gave them another way to enjoy this individual style of Sherry.

Tío Pepe is officially the world’s most admired Sherry brand, according to Drinks International’s annual wine brand listing. Ranking amongst some of the world’s most renowned fine wine brands, such as Penfolds, Chateau d’Yquem, and Latour, the number one Fino from Jerez has been included in the Top 10 “World’s Most Admired Wine Brands” for the first time this year.

The wine is made from grapes harvested from single estate vineyards at Marchanudo and Carrascal and matured in the company’s century-old cellars before a mere 60 casks are selected. Antonio Flores, master blender at González Byass, says the wine fills him with “pride, emotion and some satisfaction at the quality of this year’s Tio Pepe En Rama. The wine is the embodiment of what generations of Jerezanos enjoyed before us, a pie de bota (at the foot of the cask), the fresh, pure wine that is the essence of Tío Pepe.”

González Byass has a tradition of making quality wines from across Spain’s other denominations of origin. In Rioja the Bodegas Beronia, which boasts 850 hectares of vineyards and a cellar containing 29,500 barrels, has been combining the very best of modern technology with traditional winemaking methods for the company since 1982. The company also recently revived the virtually extinct Tintilla de Rota varietal and has also revived the traditional red winemaking of Cádiz with Finca Moncloa from vineyards at Arcos de la Frontera.

The company continues to strengthen its position as one of the benchmarks for quality Spanish wine globally. In 2006, González Byass added a new winery and 200 hectares of vineyards to its portfolio at Finca Constancia in Toledo, and followed this in 2008 with the purchase of famed winery Viñas del Vero, the number one winery in terms of volume and quality in the Denomination of Origin Somontano, accounting for 45 per cent of the region’s production. With the 2016 purchase of a new bodega in the DO Rías Baixas, González Byass “Family of Wine” is now present in eight of the most important Spanish wine producing regions: Rioja, Jerez, Cádiz, Penedés, Rueda, Somontano, Castilla and Rías Baixas.

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