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Prime Minister Jacob Zuma Launches Indaba 2017 To A Packed House

May 18, 2017 Headline News 1 Comment Email Email

South African Prime Minister Jacob Zuma, outlined a constructive plan that the country has put in place to increase visitation over the next five years.

More than 13,000 delegates from 80 countries are in attendance at INDABA 2017 and the idea is for them to go home and promote the diverse and exciting destinations in Africa.

Before a packed house at the International Convention Centre in Durban the PM was loudly applauded as he outlined the government’s plan.

“In South Africa, we believe that tourism is everybody’s business. Growing the industry is also everybody’s business. To support this approach, we are pleased to announce our new national campaign called ‘we do tourism’. It challenges every South African to play his or her part and contribute to tourism. This is our key message,” he said.


The total contribution of tourism to the SA economy in 2015 was about 38.5 billion Australian dollars. Tourism now supports over 1.5 million jobs in total, and the aim is to increase this to over 2.2 million jobs by 2026.

“Our aim is to make South Africa one of the top 20 tourism destinations in the world and in this regard, South Africa will be aggressively promoting our new 5 in 5 Tourism Growth Strategy. Simply put, we want to attract five million more international arrivals and domestic tourists within the next five years. To achieve these goals, we are strengthening existing markets, while also developing and investing into new international source markets such as the Middle East and Asia,” he said.

The Tourism Industry will target black entrepreneurs to be the leaders in growing new markets in Asia and the Middle East, through programmes which will include participating in international trade shows and expos, as part of the country’s radical economic transformation programme.

“This campaign to correct the painful history of our country where the black majority was excluded from meaningful participation, ownership and control of the economy. For the tourism industry, we are looking to achieve at least a 30% black ownership. We have already begun to invest in transformation.  At this year’s INDABA, we have 90 black-owned tourism businesses from all nine provinces in South Africa, offering authentically South African tourism products, services and experiences. We will be developing local tourism offerings further in areas such as Township Tourism, Rural Tourism, Agri Tourism and homestays, which will offer tourists a diverse South African experiences,” he said.

In addition to the South African exhibitors this year, countries such as Angola, Botswana, the DRC, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Reunion, the Seychelles, Senegal, Swaziland, Tanzania, Zambia and Zimbabwe will be displaying their tourism products and services.

Written by John Savage covering Indaba from Durban

Currently there is "1 comment" on this Article:

  1. Ken says:

    South Africa has a president not a prime minister , poor research for a jurno, even headline is incorrect.

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