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Primus Hotel Sydney reimagines traditional Club offering with all-new Club Primus

May 16, 2018 Hotel News No Comments Email Email

Innovative and inspired: Primus Hotel Sydney has announced the launch of its all-new member program, Club Primus. As a hotel first initiative, Club Primus offers card members and an additional card holder access to exclusive members benefits across its luxury accommodation and dining all year round, for an annual membership cost of $285.

The bespoke program has been purposefully-designed using guest insight and feedback, and aims to further reward members with pre-sale access to events within the hotel which will be released further this year.

Club Primus is welcomed as a unique gift idea for both the well-heeled adventurers and corporate travellers, with highlight privileges for the member and an additional card-holder including:

  • One complimentary room night and buffet breakfast at The Wilmot upon purchase
  • Up to 50% off dining, all year round
  • 20% off beverages at all participating outlets
  • 15% off the best available rate, all year round
  • Two complimentary bottles of selected wine vouchers
  • A poolside celebration offer with 15% off the total bill
  • Exclusive referral benefits including a complimentary high tea experience

Daniel Muhor, General Manager, Primus Hotel Sydney, said: “Club Primus is all about returning to the heart of true hospitality. We take tremendous pride in understanding our guests and offering the heights of luxury and value – every time, every where. Club Primus is redefining the traditional Club model and we hope it is only the starting point to creating lasting memories with Primus.”

With an emphasis on culinary excellence, Club Primus has been heavily influenced by food and wine experiences for members to uncover the best of every season. With up to 50% off dining throughout the year, members and their guests can indulge with award-winning experiences in:

The Wilmot: Primus’ high-end dining offering with seasonal menus across breakfast, lunch and dinner. Lead by Executive Chef Daniel Menzies, the team of inspired chefs will launch a series of all-new winter experiences in June.

Lobby Bar: whether it’s a signature Espresso Martini served with a side of liquid nitrogen or high tea with a twist brought to life with exciting partners, the Lobby Bar is home to innovation in the heart of the hotel.

Level Seven: now opened every ThursdayFriday and Saturday, Level Seven will transport guests to a rooftop midtown oasis complete with a 20-metre lap pool and an extensive cocktail menu for an afternoon spent lounging in the last of the May rays.

Club Primus membership is currently available for purchase for $285.00. Please visit for full terms and conditions and further information.

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