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Princess Cruises Brings Guests Closer To Shark Week Through New Discovery At Sea Partnership

June 27, 2015 Cruise No Comments Print Print Email Email

As part of the recently announced Discovery at Sea program, in partnership with Discovery Consumer Products, the licensing arm of Discovery Communications, Princess Cruises is bringing guests closer than ever to the entertainment phenomenon of Shark Week with premiere television content, onboard parties, trivia games, giveaways and even shark-themed culinary bites and beverages.


Shark Week at Sea will challenge adults and kids alike with activities designed to surprise, amuse, educate and create an appreciation for these tremendously misunderstood denizens of the deep.

“We know how wildly popular Shark Week is worldwide and we’re excited to bring even more fun, education and entertainment to our guests,” said Jan Swartz, Princess Cruises president. “Through our Discovery at Sea partnership, we offer our guests exclusive themed activities and TV content we know they will enjoy.”

Princess guests fleetwide can enjoy Shark Week year round with the following onboard activities:

Fish Stories About Sharks – Guests will learn amazing and interesting facts about sharks through a quiz-style participative activity, hosted by the Cruise Staff. The theme will be fun and humor separating truth from “fish tales.”

Swim with the Sharks – An interactive competition will have guests taking part in various fun, active and hilarious challenges. At the end of five rounds the contestant or team who has won the most challenges ultimately wins the game.

Guess the Number of Shark Teeth in the Jar – A strategically located jar filled with “faux” shark teeth along with entry slips allow guests to participate anytime during the cruise for a chance to guesstimate the correct number.

Premiere TV Content – Before Shark Week airs, July 5-12 on Discovery Channel, Princess guests will get a sneak peek at select trailers and promotional spots, as well as a first look at “Ninja Sharks,” a new special exploring six sharks with unique adaptations that have evolved over millions of years making them the most lethal of their kind.

Additionally, each year Princess Cruises will offer select cruises with enhanced Shark Week experiences, giveaway items and culinary bites and beverages. To kick off Shark Week at Sea in 2015, guests aboard four voyages –Golden Princess departing San Francisco on June 21 and July 1 and Ruby Princess departing Seattle on June 28and July 5 – will not only enjoy the sights of their Alaska cruise and the Discovery at Sea activities, they will also be treated to the following limited-time only Shark Week offerings:

Décor & Giveaways – One elevator on each ship will be wrapped to appear as though guests are inside a shark cage and public restrooms will feature themed mirror decals. Families traveling with kids 3-12 years old will receive a rubber shark toy at turndown and special prizes for Shark Week activities including shark fin hats. Kids will also be treated to special shark-themed activities including crafts, t-shirt decorating, temporary tattoos and face painting.

Shark Week Premiere Party – Each cruise ship will host premiere parties to live stream Shark Week content and roll out the blue carpet, complete with a Shark Week themed backdrop for photos. Guests will also enjoy themed table top decals, trivia games and giveaways.

Bites & Beverages – Shark cakes created by Princess pastry chefs, as well as ice and fruit carvings will be on display in the atrium for guests to enjoy. Shark cookies will also be offered in the International Café and during daily Atrium milk and cookie hour, as well as specialty shark-themed cocktails and custom drink koozies.

Entertainment – Even onboard comedians will keep guests in stitches with shark-themed humor, while casino lovers can test their luck at blackjack and craps tables wrapped with shark-themed images. Costumed sharks will make appearances around the ship and special photo borders and green screens will be available for the ultimate photo opportunities and selfies.

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