What to pack, what to wear and how to look stylish are just a few of the many questions women ask when preparing for a cruise vacation. Princess Cruises and TLC, with the help of fashion expert Stacy London, introduce Style at Sea with TLC, a new guest experience and branded content program, created as part of the line’s exclusive Discovery at Sea partnership.
London, well-known stylist, author and magazine editor, is also famous for her time as co-host on TLC’s What Not to Wear, the network’s longest-running primetime series. Most recently London hosted TLC series Love, Lust or Run where she coaches women on their questionable fashion decisions and, under her tutelage, the women discover what impact wardrobe choices can have across their lives.
TLC has teamed up with Princess Cruises to provide style advice and how-tos to make dressing aboard a cruise carefree and fun. In addition, the cruise line’s current Runway at Sea onboard activity, offering Princess guests the chance to model clothing from the line’s boutiques, will be revamped.
“Style at Sea with TLC adds to our ‘come back new’ brand promise, and is designed to give our guests transformative style experiences,” said Gordon Ho, senior vice president of global marketing for Princess Cruises. “We’re proud to have Stacy Londonintroduce this new program that will help our guests pack fashionably and with style specific to the destination as well as look and feel their best for their own celebrations at sea.”
TLC personalities will host a video series to help women choose the best pieces of clothing for their cruise vacation. From providing tips to those who prefer to pack light, to accessorizing a bathing suit, dressing up for a special occasion or applying make-up, Style at Sea with TLC will help take the guesswork out of how to dress for both day and night while on a cruise.
“The Style at Sea program is designed to make all women feel confident throughout their cruise,” said London. “Whether they’re relaxing on a beach in the Caribbean, whale watching in Alaska, quickly changing from day to night, or getting ready for a romantic celebration, I want all women to know how to express their personal style with confidence anywhere and everywhere, land or sea.”
Style at Sea with TLC video content and articles will be available in early 2016.