Princess Cruises announced it will introduce Leica cameras for the Asian cruise market aboard Sapphire Princess and Diamond Princess from August this year. This will be the first premium camera brand carried by Princess Cruises, and the product will be offered at fully-dedicated Leica boutiques within the photo galleries on board.
Leica Camera AG has a strong presence in Asia especially in Japan and China, and is popular among consumers in the region because of its high performance and outstanding lens quality. The Leica cameras will retail from US$699 to US$1,795 on board Sapphire Princess and Diamond Princess.
This year, the Leica brand celebrates its milestone Jubilee Year. With a rich legacy lasting over 100 years, Leica has enabled photographers from all over the world to capture unforgettable and once-in-a-lifetime moments. Some of history’s most timeless and iconic photographs have been documented on Leica film, including Alberto Korda’s Che Guevara and Dennis Stock’s James Dean on Times Square.
“Leica is an internationally-recognized and high-quality brand in the industry, and one that our Japanese and Chinese guests aspire to own. We are honoured to bring the cameras on board our Asian sailings for our guests to capture moments of discovery, inspiration and exchange,” said Anthony Kaufman, Princess Cruises’ senior vice president of Asia operations. “Princess Cruises is known for introducing product innovations and we are thrilled to partner with an esteemed industry leader who continues to bring countless creative possibilities to the world of photography.”
Both Sapphire Princess and Diamond Princess are currently deployed for their second season to serve the Asian cruise market in 2015. From November 2015 to March 2016, Sapphire Princess will homeport in Singapore for an extended Southeast Asia season, and Diamond Princess will be based in Japan for a third round of sailings. In November 2016, Diamond Princess will also begin her inaugural season of Singapore-based itineraries.
Princess Cruises offers photography and video services for guests to bring home keepsakes of their unique cruise experiences.