Princess Cruises debuted a new interactive mobile experience, “Places to Sea,” a swipe-to-like technology tool that takes users on a visual journey through exotic destinations, adventurous activities and culinary experiences to match them with a travel personality and cruise destination recommendations. It’s the first of its kind in the cruise industry.
Developed by the cruise line’s advertising agency, Goodby Silverstein & Partners, “Places to Sea” was designed for all Android and iOS smartphone mobile devices. It’s easy for users to swipe (right to like or left to pass) through a series of stunning travel-related images that include everything from culinary delights to bucket-list destinations and adventurous excursions. After the user has swiped through the images, the interface identifies travel preferences and then assigns one of five different travel personalities. So whether the user is an “adventurer,” “culturist,” “naturalist,” or a “foodie,” Princess Cruises will match a cruise destination and various cruise itineraries.
“For many travelers who are researching cruises, it’s easy to get overwhelmed with so many options and choices – and our new Places to Sea experience guides the process and matches the ideal trip with a person’s personality,” said Gordon Ho, Princess Cruises senior vice president of global marketing. “The swipe technology is a trend that plays well in the travel space. It’s easy to use and turns the travel planning process into a game that introduces unexpected places and experiences that may not have been top of mind for the consumer,” added Ho.
The “Places to Sea” experience is all about discovery and is a great resource for any travel lover or those who are curious about cruising. Family and friends can easily share their results to figure out which cruise destination best fits their group. The cruise personality profiler interface complements the “Come Back New” campaign at a time when consumers are thinking about planning those vacation moments where they can relax, reconnect and come back new.
Additional information about Princess Cruises is available through a travel professional, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company’s website at princess.com.