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Princess Cruises Plays Travel Matchmaker with New “Places to Sea” Mobile Experience

March 17, 2016 Cruise No Comments Email Email

Princess Cruises has launched a new swipe-to-like experience called “Places to Sea” to help travellers find the right cruise.

Designed for Android and iOS smartphones, the new mobile tool is a first for the cruise industry.

Places to Sea takes users on a visual journey through exotic destinations, adventurous activities and culinary experiences to match them with a travel personality and offer cruise destination recommendations.

Users simply swipe (right to like or left to pass) through a series of stunning travel-related images that include everything from culinary delights to bucket-list destinations and adventurous excursions, before being assigned one of five different travel personalities based on their preferences.

So whether the user is an “adventurer,” “culturist,” “naturalist,” or a “foodie,” Princess Cruises will match a cruise destination and various cruise itineraries.

Princess Cruises Vice President Australia & New Zealand Stuart Allison said it was easy for many travellers researching cruises to get overwhelmed with so many options and choices.

“Our new Places to Sea experience guides the process and matches the ideal trip with a person’s personality,” Mr Allison said.

“The swipe technology is a trend that plays well in the travel space. It’s easy to use and turns the travel planning process into a game that introduces unexpected places and experiences that may not have been top of mind for the consumer.”

Mr Allison said the Places to Sea experience was all about discovery and was a great resource for any travel lover or those who are curious about cruising. Family and friends can easily share their results to figure out which cruise destination best fits their group.

Developed by the cruise line’s American advertising agency, Goodby Silverstein & Partners, “Places to Sea” can be found online at

For more information and bookings see a licenced travel agent, call 13 24 88 or visit

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