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Princess Cruises to enter Indonesian cruise market with new season of cruise trips

September 12, 2013 Cruise No Comments Email Email

Princess Cruises, a leading cruise line brand under Carnival Corporation & Plc, one of the largest leisure travel companies in the world, will be sailing to Indonesia for a new season of cruise trips and offering a wide array of itineraries.

Carnival Corporation & plc is responding to the vast potential of the Indonesian and Southeast Asian cruise market by introducing the largest deployment ever by a premium cruise line in the region, bringing the Sapphire Princess to Southeast Asia for a four-month season from November 2014 to February 2015.

The number of cruise passengers to Indonesia has increased significantly. According to the MinistryPanviman for Tourism and Creative Economy, 112,882 visitors came to Indonesia by 214 cruise calls in 2012. This year, the Ministry is expecting a jump in cruise calls to 308 calls and a rise of in the number of passengers to 147,134 people, and this number is forecast to increase in the future.

The total economic impact to Indonesia is expected to be considerable, based on passenger and crew spending in each port, port and other local costs as well as travel agent commissions and marketing costs.

“We are excited to have Princess Cruises sail to Indonesia. With its abundance of unique cultural and natural attractions, Indonesia offers an appealing range of destinations for cruise vacationers”, said Farriek Tawfik, Director for Southeast Asia, Princess Cruises.

Princess Cruises Itineraries

The itineraries have been custom-designed for the diverse Asia vacation market, and will offer more destinations than on any other cruise line, calling at seven countries and 16 ports in Singapore, Indonesia, Vietnam, Malaysia, Thailand, Cambodia, and Brunei.

The wide range of cruise lengths will run from three to 11 days, providing passengers with a wide array of vacation experiences. The highlight for Indonesia is a 10-day sailing that visits Jakarta, Bali, Komodo Island and Lombok.

Approximately 40,000 passengers are expected to be carried during this first season of cruising.  Passengers will be sourced from Indonesia and throughout Asia, in addition to international markets including North America, the United Kingdom and Australia.

These itineraries (see appendix for more details) have also been designed with the option of being combined to offer passengers a choice of 25 cruises of up to 21 days in length, with a rich array of ports in one seamless experience. For example, the 10-day Indonesia cruise can be combined with the three-day Straits of Malacca cruise for a 13-day itinerary with six ports.

Princess Cruises Experience

The cruise experience onboard Sapphire Princess will be substantially the same as the Princess Cruises product offered around the world, providing an impressive array of dining, shopping and entertainment options.

Highlights of offerings include the line’s signature innovations such as its popular “Movies Under the Stars”pool-side theater and The Sanctuary, an exclusive top-deck retreat. However some changes and enhancements will be made to appeal to the local market including multi-lingual crew members in key passengers-facing positions.

Dining room menus will offer the line’s international cuisine while additional offerings will cater to local tastes. Specially-designed enrichment programs will be featured and other amenities such as the shopping selection and spa treatments will also be tailored to local preferences.

The 116,000-ton Sapphire Princess carries 2,670 passengers and features more than 200 suites and mini-suites with private balconies, Lotus Spa, Sterling Steakhouse, Sabatini’s trattoria, wine bar, patisserie, pizzeria, boutiques, and Internet café among other amenities.

Guests of Princess Cruises will also get to enjoy a rewarding onboard shopping experience with Sapphire Princess’ multitude of boutiques specializing in logo apparel, souvenirs, fashion, fine jewelry, fragrances and watches.

In conjunction with this new program Princess Cruises has launched a version of the on- demand, on-line training program called Princess Academy, which will enable travel agents in Indonesia and the region to become experts on cruise sales, the Princess fleet, destinations and programs. Globally, over 50,000 travel agents are active participants in Princess Academy, making it one of the largest online travel universities in the world.

Princess Cruises was recently given the honour of having Her Royal Highness The Duchess of Cambridge (Kate Middleton) as godmother of the latest addition to its fleet, the Royal Princess in June.

“We definitely look forward a good working relationship with our partners in Indonesia such as the travel agents and authorities, especially the Ministry for Tourism and Creative Economy to bring international passengers to the shores of Indonesia”, said Mr Tawfik.

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