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Professor Datuk Jimmy Choo OBE Talks Up Tourism To Malaysia In Perth.

April 17, 2015 Tourist Boards No Comments Print Print Email Email

International fashion icon, Professor Datuk Jimmy Choo OBE, took Perth by storm on his first-ever trip to Australia last year.

Returning to West Australian in his capacity as a tourism ambassador for Malaysia, earlier today Professor Choo reminisced over lunch with a small group of media at Silks Restaurant at Perth’s Burswood Casino.


Hosted by Tourism Malaysia’s Perth Directorate, the lunch provided media with an unparalleled opportunity to quiz Professor Choo one-on-one about Malaysia and his beloved hometown of Penang.

According to Professor Choo, Malaysia – and especially Penang, should be compulsory inclusions on any travel bucket list. One of the world’s most respected footwear designers, he is delighted to be a tourism ambassador for Malaysia. “The role is to promote my country and let people know more about it. I’m Malaysian and I was born in Penang so its incredibly easy for me to bring people there as I know the country and culture,” says Professor Choo, whose achievements were recognised in Malaysia when he was awarded the respectful honorary title of Dato’ in the states of Pahang (2000) and Penang (2004).

Tourism Malaysia’s successful promotional efforts in international markets have seen tourist arrivals to Malaysia grow by 6.7% from January 2014 to December 2014, with Australian tourist numbers continuing to comprise a substantial percentage of this total. West Australia particularly remains a strong market for Malaysia, given its proximity to the country – flights from Perth to Kuala Lumpur take just over 5 hours.

Tourism Malaysia hopes that Professor Choo’s visit to Perth will encourage even more West Australians to visit Malaysia, a destination that offers up adventure, culture, cuisine, beaches, jungle, nature and accommodation to suit every budget, with friendly locals and year round sunshine to boot.

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