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Promoting the Tourism Potential of Nusa Tenggara Barat Through Bali & Beyond Travel Fair 2015

June 15, 2015 Trade Events No Comments Email Email

Nusa Tenggara Barat (NTB) is participating in the Bali & Beyond Travel Fair 2015 for the second successive year.

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The province, which is located to the east of Bali, has great potential to attract holidaymakers and adventurers. Not only blessed with exquisite nature, the province also boasts unique cultural diversity.

NTB, with Mataram as its capital, incorporate the islands of Lombok in the west and Sumbawa in the north. Lombok offers many enchanting holiday destinations for tourists from all over the world. ‘This year we have broadened our tourism product to appeal to even more buyers. Lombok is typically known for its beaches and great underwater scenery, however, NTB actually has whole lot more to offer. There’s also challenging mountains to climb, namely Mount Rinjani and Mount Tambora,” explains Awan Aswinabawa, Chairman of A & T Holiday. “In addition, we are delighted to announce that Lombok is a Muslim friendly destination. This means that the island is ready to accommodate the specific needs of Muslim visitors with halal cuisine, mosques and musholas at all major tourist attractions and other related facilities,” reports Awan.

Lombok is not just about Senggigi Beach. In the city, tourists can visit Narmada Temple and the unique Lingsar Temple that is a holy site for both Hindu and Muslim faiths. There’s also the wood handicraft area of Rungkak Jangkuk in Sayang-Sayang, Banyumulek Village with its traditional dwellings featuring floors made from buffalo dung, or Sukarare Village that produces hand-woven textiles.

Lombok’s three gilis, the tiny islands of Gili Meno, Gili Air and Gili Trawangan are all popular for their golden sand beaches and remarkable underwater eco-systems. Meanwhile Gili Nanggu and Gili Sudak, two small islands located just off the west shoulder of Lombok, also offer serene beaches where visitors can totally relax. “Nowadays all tourism destinations in Lombok are quite accessible. There are modern tarmac roads leading to sites of interest that are equipped with public facilities and our new airport has runways suitable for large aircrafts,” continues Awan.

Besides charming beaches, the mountain areas of NTB are a beacon for adventure enthusiasts. Mount Rinjani, the second highest volcano in Indonesia, is famous for its breathtaking caldera situated to the west of the summit. “The natural resource management of tourist attractions such as Mount Rinjani is a collaborative effort involving various stakeholders. This includes the local community, tourism industry and provincial government with support from the ministry of tourism and economy creative. For example, a consortium that was established at Rinjani has implemented a program to keep the mountain clean.  It provides tourists and guides with trash bags so they can bring their rubbish back and even pick up littler along the way,” says Awan.

Another fascinating mountain in the province is Mount Tambora located on the island of Sumbawa. It majestically rises up from the landscape in the regencies of Dompu and Bima. In April 2015, this active stratovolcano recently commemorated the 200th anniversary of its last eruption. It was reported to have been so colossal that it affected climate conditions in both North America and Europe.

Last but not least, Aswan concludes, “Through our participation in the Bali & Beyond Travel Fair 2015, we expect to make a number of business deals that will boost visitor arrivals and benefit tourism in NTB.”

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