ProximiTel, a start-up from Chico, Calif., will join more than a dozen others this week at the Consumer Electronics Show (CES) in Las Vegas. The big data platform, which will be present at The GARAGE in AppNation, provides over 7 million data points of consumers’ demographics, hobbies, interests, and non-personally identifiable information, among other features. Partnering hotels can choose from numerous Freemium or paid subscription plans. ProximiTel’s Freemium subscription offers over 55 real-time data widgets of analytics and demographics about guests staying at their hotel.
ProximiTel utilizes iBeacon technology to send push notifications to app users’ mobile device when they pass by or enter a hotel, restaurant or other retail business. The user enters the proximity of the iBeacon, which triggers a push notification that is sent to the user’s mobile device. The push notification can include a free appetizer, drink special, spa package, or any other consumer activation tool.
“ProximiTel sets itself apart from other technologies in the hospitality industry,” says Founder and CEO Marc Preston. “It answers the guest’s plea for higher levels of personalized service, and offers hotels a cutting-edge marketing solution to reach their customers in real-time.”
ProximiTel, along with iBeacons, can help hotels interact with their guests via mobile-ready landing pages, create rewards and cater to a wide range of non-personally identifiable consumer behavior—thus generating brand loyalty.
“The use of iBeacons underscores the value of truly knowing your guests and giving them an authentic experience,” Preston said. “If the guest notices the hotel has gone the extra mile to make them feel special and unique, they have just become a guest for life.”