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Puebla, Mexico, Venue Of The 20th Mitm Americas, Meetings And Incentive Travel Market And 6th Cultourfair, International Cultural Travel Fair

October 23, 2014 Exhibitions No Comments Email Email

Because of its wide tourism infraestructure, vast culture, tradition and gastronomy, the state of Puebla will be the venue for the twentieth edition of MITM Americas, Meetings and Incentive Travel Market and sixth edition of CULTOURFAIR, International Cultural Travel Fair, next December 3rd to 5th, world-class events that put Puebla in the international map as a destination own in its kind.


The Centro Expositor in the Fuertes area, will receive 90 buyers coming from 30 countries, experts in the high impact MICE market as well as specialists in cultural and heritage travel.

Roberto Trauwitz Echeguren, Secretary of Tourism, said that according to the most recent study of the International Congress and Convention Association (ICCA), one of the most important associations worldwide in congress and meetings, Puebla’s capital occupies the third place, nationally, in international congress and conventions tourism.

The twentieth edition of MITM Americas and sixth CULTOURFAIR will gather the main product development managers, tour operators and travel agencies that produce cultural and heritage travel. Also, incentive and events travel agencies, international meetings and congresses organizers will visit Puebla.

Meanwhile, Charo Trabado, General Manager of GSAR Marketing and organizer of the said events noted that these fairs are exclusive for the tourism industry and not open to general public, the goal is to generate high  levels of business between buyers and sellers, to offer and promote the touristic products in a real way.

Trauwitz Echeguren pointed out that in 2013, the Centro Expositor y de Convenciones showed an increase of 146% revenues in comparison with 2012, increasing the number of events done in 80%.

At the same time, he highlighted the increase in hotel rooms since the hotel offer in 2010 was 8,500 rooms and in 2014 is 9,478, offering quality services for big world-class events and therefore keep generating expectations in tourism by having modern hotel structures.

Developing touristic products like the Estrella de Puebla ferris wheel, the Concordia lake and the Touristic Police, the international tourism has grown 123.15 per cent, compared to 2010.

During the three days of work, Puebla will internationally offer and promote the tourism attractions the region possesses, as well as the enclosures.

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