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Pure Group Appoints Sinclair Communications to Lead Integrated Public Relations in Hong Kong

February 15, 2017 Business News No Comments Email Email

Pure Group has appointed Sinclair Communications as agency partner to lead Integrated Public Relations for Pure Fitness, Pure Yoga, Pure Apparel and nood food in Hong Kong. Sinclair Communications’ mandate is to work alongside Pure Group’s internal public relations team to drive brand and proactive storylines that align with Pure Group’s approach to a 360˚ healthy lifestyle for health-conscious Hong Kongers of all ages.

Managing Director of Sinclair Communications, Kiri Sinclair, said of the appointment: “Sinclair Communications is excited to be working with Asia’s leading lifestyle brand to communicate a message of holistic wellness that can inspire Hong Kongers to lead a healthier and more balanced life. As Pure Group’s expansion and diversification continues, we look to support the business areas to drive an overall brand message of an integrated wellness community.”

Pure Group is Asia’s leading premium lifestyle brand that includes Pure Yoga, Pure Fitness, Pure Apparel and nood food. Founded in 2002 and headquartered in Hong Kong, Pure Group has global locations in Hong Kong, Shanghai, Singapore, Taipei and New York. The Group’s holistic health community of yoga, fitness, activewear and nutritional eating is dedicated to helping people lead a balanced 360˚ healthy lifestyle.

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