Pure Group announces today the opening of their latest Pure Yoga location in Pacific Place, targeted for August 2017. Taking prime space in the heart of Hong Kong’s premium lifestyle and shopping destination, Pure Yoga Pacific Place is testament to the increased significance of health and wellness in the city.
“The best investment we can ever make is in our health. Pure Yoga Pacific Place opening alongside the world’s finest fashion, beauty and lifestyle brands proves that people are starting to value what’s on the inside more than what’s on the outside. Since opening our first yoga studio 15 years ago, we’ve seen a distinct shift in attitudes, with people looking to yoga to enhance their lives, both physically and mentally. Hong Kong is ready for total well-being,” says Colin Grant, Pure Group Co-founder and CEO.
Overlooking Queensway in the heart of Pacific Place, Pure Yoga Pacific Place will bring holistic wellness through a balanced 360˚ lifestyle offering of specialised classes, performance activewear from Pure Apparel, a dine-in nood food café and quick service counter for nutritious food-on-the-go.
Pure Yoga Pacific Place – Hand lettering artist Jeremy Tow creates ‘Live Art’ on new location hoarding in Pacific Place
Noting the needs of deskbound executives in the surrounding commercial community, Pure Yoga Pacific Place brings busy Hong Kongers a haven of calm and restoration. An extensive schedule with classes for all levels of experience, including 30-minute meditation sessions, will help stressed minds find stillness and clarity.
Launching exclusively at this location is a new ‘Yoga for Office Workers’ class, created to ease daily strain and stiffness from hours spent sitting in front of a computer. The healing practice comprises movements that stretch and strengthen the muscles to help balance the body and achieve good posture, as well as exercises that can be done at work.
Featuring sleek interiors that embody modern, minimalist luxury with Zen aesthetics, subtle lighting and warm timber panelling, Pure Yoga Pacific Place will provide a tranquil escape from the daily grind, where Hong Kongers can find ‘me-time’ to decompress and rejuvenate.
Pure Yoga Pacific Place – ‘Don’t Forget to Breathe’ by Jeremy Tow courtesy of Pure ‘Live Art’
To celebrate the exciting new addition, Pure Group will engage the community with various activities outside the new studio location on Level 1 of Pacific Place leading up to the big reveal:
- Six local emerging artists will be taking centre stage in a ‘Live Art’ project to create yoga-inspired murals that will rotate on the expansive hoarding. ‘Live Art’ kicks off today with hand lettering artist Jeremy Tow’s (@jeremytow_lcsc) artistic rendition of the phrase ‘Don’t Forget to Breathe’
- Complimentary and open to the public, yoga classes taught by Pure teachers will be popping up from mid-April. There will also be a ‘Yoga for Office Workers’ demo area equipped with exercise stations and instructions for relieving deskbound-induced strain and improving posture
- From mid-May, a nood food pop-up will serve freshly-made health foods and cold-pressed juices to mall-goers
- Also from mid-May, a Pure Yoga booth will be established on Level 2 of Pacific Place offering limited-time exclusive pre-opening rates