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Pure Yoga Partners with Cathay Pacific to Bring Yoga to the Sky

January 31, 2018 Health and Wellness No Comments Email Email

Pure Yoga has collaborated with Cathay Pacific to launch a new inflight programme, ‘Travel Well with Yoga’, this month. In harmony with the airline’s ‘Life Well Travelled’ campaign, the series of videos have been developed by Pure Yoga instructors to help passengers ease into their journeys with yoga and meditation exercises and tips. Passengers can now ‘Travel Well with Yoga’ in English, Cantonese, Mandarin and Japanese across all Cathay Pacific and Cathay Dragon routes by accessing the Lifestyle section on their inflight entertainment screens.

Split into six easy-to-follow videos featuring Pure Yoga’s founding teacher Patrick Creelman and senior instructor and co-founder Almen Wong, the series demonstrates yoga and meditation routines that can be done before, during or after a flight. Exercises are designed to improve circulation, enhance joint mobility and relax the mind for a comfortable and restful journey.

Cathay Pacific Entertainment, Platforms and Connectivity Manager Simon Cuthbert says, “We all know that sitting still for a long period of time can be uncomfortable. The need to get up, move and get your blood pumping is important during a flight. Yoga is an innovative way to do this. There are a series of exercises that can easily be done from an economy class seat whilst other moves are suitable for after the flight in your hotel.”

Pure Group Regional Marketing Director Gary Wise says, “Pure Yoga has been a pioneer in shedding light on yoga’s numerous physical and mental benefits whilst making them more accessible. ‘Travel Well with Yoga’ is a huge step forward in that process, and we’re delighted to present this unique programme in collaboration with a partner as prestigious as Cathay Pacific.”

Pure Yoga is also offering all Cathay Pacific Marco Polo Club members a complimentary 10-day trial, 50 per cent discount on studio joining fees, and a complimentary upgrade for access to all Pure Yoga studios across Asia.

The ‘Travel Well with Yoga’ Cathay Pacific partnership is a continuation of Pure Group’s commitment to bring balanced 360˚ lifestyles to the community. As Asia’s leading lifestyle brand, Pure Group offers holistic health and wellness to the region through its businesses of Pure Yoga, Pure Fitness, Pure Apparel and nood food, and has recently enhanced its mission to spread the joy of yoga far and wide by launching MyPureYoga.com – a multi-lingual platform offering complimentary access to hundreds of yoga and meditation videos – which also includes a special ‘Holiday Series’ encouraging yoga on a train, at an airport or in a hotel room. Pure Group has grown from one yoga studio with two teachers to 30 Pure Yoga and Pure Fitness locations across Hong Kong, Shanghai, Singapore, Taipei and New York, with more new openings to come and a vision to help people lead happier, healthier lives.

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