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Qantas moves on Tasman, details plans with Emirates

July 2, 2013 Aviation, Headline News 1 Comment Email Email

egtmedia59Qantas has applied to the International Air Services Commission (IASC) for a variation of capacity allocation on the New Zealand route, to permit Emirates to code share on Qantas-operated services.

A letter from Qantas to the IASC points out that the Qantas/Emirates partnership “has been authorised by the Australian Competition and Consumer Commission (ACCC) and the New Zealand WSFH_BANNER_SQUAREMinistry of Transport” and that the carriers are allowed to jointly price and market services on the Tasman route or “share or pool revenues/profits on the route” in accordance with the authorisation granted by the ACCC.

The Tasman represents the final piece of the jigsaw for the Qantas/Emirates alliance and the two carriers are working to reschedule flights and redeploy aircraft.

The airlines will work to ensure their flights don’t depart or arrive at the same time. Emirates head of Australasian operations, Barry Brown, told the Sydney Morning Herald recently that schedule changes were more likely to affect Qantas Tasman flights, as Emirates flight-times were more difficult to change. That’s because the Emirates flights continue on to Dubai.

Brown, a seasoned senior airline executive who played a pivotal role in the Emirates/Qantas partnership, has been promoted to a top Emirates role in Dubai. The airline will soon announce an Australia-based successor.

Emirates has four flights a day between Australia and New Zealand, three of which will soon be operated by A380s with 489 seats. Many Australian travel agents heading over the Tasman for the recent Tourism New Zealand Mega-Famil were treated to a ride in the Emirates A380 from Sydney to Auckland, and were very impressed with the product and the service.

Air New Zealand and its partner Virgin Australia have a commanding share of the trans-Tasman market – more than double the combined share of Qantas, Jetstar and Emirates.

The key airlines and share of passengers on the Tasman in 2012 was: Air New Zealand 48%; Virgin Australia 18%; Qantas 14%; Jetstar 8%; Emirates 8%; other 4%, according to Australia’s Department of Immigration and Citizenship (Aviation).

In 2012, New Zealand was Australia’s largest inbound market for visitor arrivals, fourth for total expenditure and third for visitor nights. It was also the second largest market for total dispersed nights during 2012.

Written by : Peter Needham

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