Intense competition on the route between Australia and Britain and its impact on fares and yields is one reason that Qantas is considering flying non-stop from Australia to London, Qantas chief executive Alan Joyce revealed last week.
Speaking at the Qantas annual general meeting, Joyce said intense competition on international routes meant Qantas, “like most other global carriers”, was seeing airfares “below where they were 12 months ago”.
Qantas will receive the first of eight B787-9s in 2017, letting the airline fly new routes. The distance from Perth to London is 14,466 kilometres, within the aircraft’s range.
Non-stop to London from Perth would work well for Perth, allowing it to market itself to Australia’s east coast cities as the only Australian stopover possibility on a one-stop flight to London. Currently, all flights from Australia to London require at least one stop, which is either in Asia or the Middle East.
Joyce said flights to London from Australia’s east coast had been challenging because Qantas was competing against more than 30 airlines on the so-called Kangaroo Route.
Qantas plans to keep a tight focus on costs and yields, to ensure capacity matches demand.
Written by Peter Needham