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Qantas now rewards people for walking, not just flying

November 25, 2015 Apps, Headline News No Comments Email Email

egtmedia59Qantas has introduced a new promotion in conjunction with travel and health insurer nib, which will reward Qantas Frequent Flyers with Qantas Points for staying fit by “being active”.

The scheme, called Qantas Assure, launches in the first half of 2016. It will offer health insurance with nib to its Frequent Flyers.

“It will feature travel insurance under the same umbrella, which the airline already offers to more than half-a-million customers a year,” Qantas says.

Any development in travel insurance will be of interest to agents, as insurance can be quite a lucrative item.

So how many points can someone earn by being active? That’s an obvious question and it features in the ‘Frequently Asked Questions’ section of the Qantaspoints.com  website.

Qantas Assure app

Qantas Assure app

Here’s the extract:

  1. How many Qantas Points can I earn?

The number of points you earn will depend on the challenges you register for and how active you are. Generally speaking, the more active you are, the more points you will be able to earn.

Qantas chief executive Alan Joyce said Qantas Loyalty had “evolved beyond a typical airline rewards program to something that influences the purchasing decisions of millions of people through highly sought after Qantas Points”.

The Qantas loyalty scheme was in the news last month when Woolworths abruptly decided to scrap the program that gave its customers Qantas Frequent Flyer points for grocery spend. Instead, the Australian supermarket giant opted to offer its nine million rewards customers cash off their grocery bills.

Qantas played down the implications when that occurred. See: Woolworths dumps Qantas from its rewards program

“Qantas Loyalty has shown it knows how to attract, reward and retain members for their choice of airline, credit card or retailer,” Joyce said yesterday in launching the nib scheme.

“By partnering with nib, we believe there is a huge opportunity to do the same thing in the AUD 19 billion private health insurance market and drive significant growth for the Loyalty business.”

The deal will see nib provide its health insurance, risk assessment and underwriting capability while Qantas Loyalty provides its marketing, data and customer retention expertise, a Qantas statement said.

“The result will be a range of Qantas Assure-branded health insurance products and the ability to earn Qantas Points through the Frequent Flyer program. Value will be shared equally between the parties.”

Qantas Assure is targeting a 2-3% share of the Australian private health insurance market on a revenue basis in its first five years.

Explaining a key point of difference of Qantas Assure, Joyce said wearable technology would have a key role in rewarding members for even moderate increases in levels of physical activity.

“This is not about simply earning points when you pay a bill. It’s about offering members the opportunity to be rewarded for being more active, which is something that also has a direct impact on improving your wellness.”

That part of it works this way: From next year, Qantas Frequent Flyer members who buy a Qantas Assure policy can download a wellness app that syncs with popular forms of wearable technology. The app will log the number of steps taken in a day and then deposit Qantas Points into their Frequent Flyer account. These points can then be used with over 400 partners for flights, shopping or towards your health insurance premium itself.

Members will be able to choose from a variety of daily or weekly targets depending on their lifestyles, with the number of points earned increasing with the size of the target.

According to publicity for Qantas Assure, about a quarter of all Australians now wear a fitness tracker – which seems a startling proportion. Almost half of them (41%) check their progress daily, apparently. Walking is essential, and 10,000 steps a day is the recommended dose.

Written by Peter Needham

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