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Qantas signs biggest airline marketing deal in NT history

July 17, 2013 Aviation, Headline News No Comments Email Email

egtmedia59Qantas and the Northern Territory government have signed a AUD 7 million, three-year cooperative deal to promote the territory’s tourism destinations at home and abroad.

The agreement, hailed by NT Tourism Minister Matt Conlan as the biggest airline partnership in the Territory’s history, follows a similar, AUD 12 million deal the airline signed with Queensland last week.

Qantas is pursuing its own course with individual states since falling out with Tourism Australia last year. Qantas ended its marketing partnership with Tourism Australia after a well-publicised rift between Qantas chief executive Alan Joyce and Tourism Australia chairman Geoff Dixon. It concerned Dixon’s support for a group of investors who opposed the direction in which Joyce planned to take the airline.Banner 250x250px

Tourism & Transport Forum (TTF) chief executive Ken Morrison described the new pact with Qantas as a landmark win for the Northern Territory.

It would help increase visitor numbers and tourism spend across the territory, Morrison said.

“The Northern Territory is home to some of our nation’s most iconic tourism destinations and we look forward to seeing these profiled in new ways through this new agreement,” he added.

The Northern Territory aims to attract 1.7 million visitors each year by 2020.

As for Qantas, the letter ‘NT’ in the middle its name stand for Northern Territory.

“Qantas was founded as the Queensland and Northern Territory Aerial Service and will draw on this heritage as this new chapter in their history begins,” Morrison commented.

“TTF’s National Tourism Business Count & Employment Atlas shows that tourism in the Northern Territory directly employs 7500 people or 6.1%of the population and supports 2306 businesses.

“The NT visitor economy contributes AUD 1.5 billion in gross territory product and agreements like this will help that contribution grow in the future.”

Written by Peter Needham

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