Qatar Duty Free (QDF) has partnered with premium Belgian chocolatier Godiva to launch its first in-store interactive wall display in travel retail designed to appeal to chocolate-loving passengers travelling through the award-winning Hamad International Airport (HIA).
This next-generation innovative installation is equipped with a unique, built-in concierge application designed to offer customers their perfect choice of product. Shoppers are asked to answer a series of questions through the application, allowing it to identify their perfect Godiva chocolate gift box to match their tastes.
Qatar Duty Free Vice President Operations , Mr. Thabet Musleh, said: “We are pleased to partner with Godiva to delight chocolate lovers passing through our home and hub, Hamad International Airport, with this new interactive display. At QDF, we are committed to offering our passengers new, exclusive and memorable experiences every time they shop with us.
“We are thrilled to collaborate with one of the world’s finest chocolate brands, offering our passengers a sweet escape with a first-hand, personalised experience into the world of chocolate with Godiva for the first time at Qatar Duty Free.”
President Global Sales at Godiva, Mr. Matthew Hodges, said: “The idea of the interactive wallbay, which is a first for Godiva, was borne of the realisation that today’s consumers shop in a different way to their predecessors. They are looking for engagement with the brand, for an interaction which makes them feel valued and appreciated. This joint project with QDF will enhance the appeal of our gifting items and, through the clever use of technology, make it easy for millennials to purchase products based on their specific needs.”
Qatar Duty Free is the second-largest duty free operator in the Middle East and one of the largest duty free retailers in the world. QDF boasts more than 90 elegant boutiques and luxury, high-end stores, as well as more than 30 restaurants and cafés covering an area of 40,000 square metres at Hamad International Airport (HIA), providing travellers with a world-class shopping experience under one roof. Luxury brands available at the five-star airport include Tiffany & Co., Gucci, Bulgari, Hermès, Burberry, Moncler, Rolex and Harrods.
Premium Belgian Chocolatier Godiva is the global leader in premium, artisanal chocolate. Founded in 1926, the iconic brand has distribution in more than 100 countries across the world. With a range of wonderful indulgences, Godiva is dedicated to bringing the ultimate experience to the world.
Qatar Duty Free was recently awarded ‘Airport Retailer of the Year’ at the 2018 DFNI Global Awards. In addition, in April, the leading airport retailer was recognised at the PAX International Readership Awards, when Qatar Airways won ‘Best In-Flight Duty Free Program’ for the Middle East and Africa and was acknowledged as an industry leader for its outstanding in-flight duty free service, which is operated by Qatar Duty Free.
HIA, the home of QDF, has already met a number of significant milestones in 2018, including being ranked fifth ‘Best Airport in the World’ and fourth ‘Best Airport for Shopping’ at the Skytrax World Airport Awards 2018. HIA is the only airport in the Middle East to be ranked in the world’s top 10 airports of 2018. At the annual awards ceremony, HIA also took home the title of ‘Best Airport in the Middle East’ for the fourth year in a row, and ‘Best Staff Service in the Middle East’ for the third consecutive year.
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