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Queenstown at world’s fingertips with new mobile site

July 29, 2013 DESTINATION No Comments Email Email

Hot on the heels of reaching a record one million website visits in 12 months*, Queenstown’s online presence has received another boost with the launch of a new mobile visitor information site.

Screen shot of new mobile site.

Destination Queenstown’s second generation mobile site went live today and offers an easy-to-navigate version of Queenstown’s full website targeted at millions of potential travellers using mobile devices to dream and plan holidays online.

New features include a weather ‘widget’ on the home page, Queenstown’s latest news and videos, promotions that change according to seasonality and the visitor market mix, and enhanced synergy with the full site.  A new events app will also be introduced shortly.

Destination Queenstown CEO Graham Budd says redeveloping the mobile site was spurred by a fast-growing smartphone user market.

“Mobile access to online information is now an essential part of modern consumer lifestyles and indications are that in the next few years more people worldwide will be connecting to the internet via a mobile device than a PC.

“We’ve seen this on our own site – in the past year total website traffic has grown by 42 percent while our mobile traffic has increased 260 percent.  This has given us the confidence to develop this new comprehensive mobile site which enables people to access more of our content on the move via the device of their choice.

“Features such as enhanced design, stronger internal navigation and ‘search and share’ functionality will make accessing and sharing our Queenstown information easy, quicker and therefore a more satisfying experience overall.”

Mr Budd says Destination Queenstown’s aim is to create a world-class Queenstown portal to inform, inspire and motivate potential visitors about New Zealand’s premier visitor destination.

“The new mobile site will further enhance our connection and accessibility with the world and ensure we’re moving with advances in user technology.  Optimising our mobile capabilities will enable us to easily be at people’s fingertips at all times which is essential in such a fast-moving and highly competitive online space.”

Like the full website, the new mobile site was designed by Queenstown-based Feast Creative and built by Christchurch web company Cabbage Tree Creative.

For more information about Queenstown visit

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