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Queenstown’s Over The Top in running for two luxury travel awards

September 6, 2016 Accolades No Comments Email Email

Louisa Patterson in front of her EC130B4 in Queenstown_credit Trey RatcliffThe Helicopter Company is in the running for two international luxury travel awards.

Louisa ‘Choppy’ Patterson, owner and chief pilot of Over The Top, is one of five finalists nominated for a PURE 2016 award in the ‘Contribution to Experiential Travel’ category which recognizes an individual whose commitment, curiosity and daring sets new standards for the luxury travel industry. The award will be announced this month at PURE 2016, a luxury travel conference held in Marrakech, Morocco.

Meanwhile the company has also been judged one of only three finalists for the Luxperience Inspiring Award, which recognises excellence in the planning and development of innovative products. The nomination is for the Over The Top Golf product, which was developed together with The Golf Warehouse and Srixon. It acknowledges entrepreneurial vision, market leadership and uniqueness. The winner will be announced at the Luxperience Gala Award Dinner on September 20 in Sydney’s Darling Harbour.

Louisa said being recognised in these two very different nominations was “an immense honour and a tribute to the dedication of the Over The Top crew”.

The Queenstown-based company has been operating for 30 years and has carved a niche in the luxury tourism segment.

“Right from the beginning, our vision was to be more than a helicopter company. It’s about providing interpretive excursions not only to beautiful places, but to meet genuine people and showcase authentic experiences, showing our ‘backyard’ in a way that we’d want to experience it. The helicopter is purely a means to access those experiences,” said Louisa.

Over The Top Golf Hole_credit Fredrik Larsson

The Over The Top Golf hole, nestled 4500 feet above Queenstown. Photo credit Fredrik Larsson

Throughout its three decades of operation, multi-award-winning Over The Top has been a leader in creating iconic experiences utilising helicopters, and the Over The Top Golf, a par 3 golf hole set on a craggy mountain top overlooking Queenstown, is a perfect example.

Both PURE Life Experiences and Luxperience are annual travel conferences that unite media, buyers and exhibitors who cater for high net-worth travellers from around the world.

Louisa said recognition of what Over The Top has to offer helps not only raise the profile of the company, but also New Zealand’s luxury proposition for premium travellers.

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