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Quest Apartment Hotels to expand into UK market

November 2, 2017 Headline News No Comments Email Email

Quest Apartment Hotels is opening a new property in Liverpool – not Liverpool Sydney but Liverpool England, home of the Beatles – marking the company’s UK debut and its first move outside the Australasian market.

The development delivers on the global expansion promised by Quest’s founder and chairman Paul Constantinou.

The GBP 10 million (AUD 17.3 million) development of Quest Liverpool City Centre will see an existing commercial office building transformed into a 100-room apartment hotel building when it opens for business in early 2019.

Constantinou said the deal marked the realisation of a long-held dream.

“For decades, we have honed the brand and the franchise business model to appeal to Australasian business travellers,” he said.

“Today marks the beginning of an expansion of the business across international markets outside Australasia.”

The company expanded its global reach in July by joining Singapore-based The Ascott Limited (Ascott), the big serviced residence network.

Liverpool Quest Hotel

Constantinou said Quest now planned to replicate the successful Australasian roll-out of the brand across the UK.

“This first property development in Liverpool sets a benchmark for Quest and for the apartment hotel industry in the UK.

“There are very few Australian hospitality companies that have successfully established their brand overseas. We spent many years in the UK before undertaking this development, to ensure we understood the market and could confidently and aggressively roll-out the brand.”

Quest Liverpool City Centre will be located at 72 Church Street, Liverpool, on one of the city’s biggest retail strips. The building is currently a 1980s commercial office operation with retail on the ground and first floors. The new property will also feature a conference room and gym.

Quest obtained approval from Liverpool City Council a week ago.  Site establishment and strip-out of existing offices will begin in December 2017, with full construction starting in early 2018.

An issued statement from Quest described the UK as “a truly significant growth market for Quest over the coming years with a further two sites already in advanced negotiations”.

While the brand is being established, Quest intends to operate the properties internally with the aim of franchising after stabilising the business.

Quest, established in Melbourne in 1988, now operates over 150 properties across Australia, New Zealand and Fiji. They target the extended-stay business traveller and are managed by franchisees.

Edited by Peter Needham

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