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Quirky travel agent commercial makes everyone smile

October 14, 2014 Corporate, Headline News No Comments Email Email

egtmedia59When a small independent travel agency commissioned a three-minute commercial to raise its profile among local clientele, it didn’t imagine the clip would go viral and gain hundreds of thousands of viewers around the world.

The video portrays travel agents as modern-day marvel workers, fulfilling client dreams and achieving amazing feats.

The tongue-in-cheek approach has worked wonders, with people saying they can’t help smiling or laughing when they view it. It’s a real feel-good ad!

The commercial by Thorne Travel in Ayrshire, Scotland shows agency staff in their smart, tight-fitting uniforms striding along the high street of Kilwinning, determined and beaming. It’s reminiscent of a slicker Virgin Atlantic effort, but this one has a home-grown feel. A flash mob of villagers makes an appearance. There’s racy music, a bride, a mysterious sailor, Mickey Mouse and a lot more.

Kilwinning, incidentally, is about 30 kilometres south of Glasgow and has a population of 16,500 or so.

The whole ad works so well that it notched up 50,000 views on Facebook shortly after release. At last check, YouTube views had passed 900,000 and are climbing fast towards the million mark – not bad for a fairly obscure Scottish travel agency.

Best of all, bookings have jumped, the agency reports.

You can view the commercial on YouTube here: https://www.youtube.com/watch?v=HR3gpqGH1_U

Written by : Peter Needham

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