R Hotels proudly announces that the frame work for a franchise agreement has been established with Accor Hotel Services Middle East to franchise an upcoming ibis Styles hotel in Jumeirah. The property is expected to open in the second half of 2015.
The ibis Styles Jumeirah hotel aims to be the first operational ibis Styles in the UAE. The 191-key hotel will target both leisure and business travellers looking for reasonably-priced accommodation within a central location in Dubai. Strategically situated in Al Mina Road in Jumeirah, ibis Styles Jumeirah will feature a combination of rooms and suites, an all-day dining restaurant, banquet facilities, gym and swimming pool, concept spa, meeting rooms, business centre, and retail space.
Commenting on the new partnership, Sumair Tariq, Managing Director, R Hotels, said: “The group is delighted to sign up with an esteemed group such as Accor, and we are positive that this partnership will bear fruitful results for both parties. This is an exciting time for the UAE hospitality industry and R Hotels is poised to establish our mark by teaming up with notable brands, expanding our portfolio in key locations and offering suitable products to the right market.”
Christophe Landais, Chief Operating Officer, Accor Hotel Services Middle East, said: “We are privileged to have signed our inaugural agreement with R Hotels. Our two groups share a similar, ambitious vision for the region which will surely result in further, great opportunities for future partnership. The ibis Styles Jumeirah will for the first time offer a lifestyle accommodation experience in central Dubai, while maintaining the ultimate promise of modernity, simplicity and wellbeing at the best price. We hope these key, complementary values of the ibis brand will positively inspire the mood of our guests.”
ibis Styles hotels, together with ibis and ibis budget, belong to the ibis family, which guarantees the highest level of comfort in its economy category. The ibis brand has proven to be a favourite among guests who opt for a smart, chic and welcoming yet cost-effective stay.
ibis Styles Jumeirah will be R Hotels’ fifth property in the UAE. The group currently owns and manages Ramada Hotel and Suites Ajman, Ramada Beach Hotel Ajman, Ramada Downtown Dubai, and Hawthorn Suites by Wyndham in Jumeirah Beach Residence. R Hotels also announced the opening of its sixth property at The Palm, which is expected to open in the last quarter of 2016.