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Radisson Blu Introduces #Bluroutes for Fitness Enthusiasts

October 20, 2014 Hotel News No Comments Email Email

Radisson Blu®,  one of the world’s leading hotel brands, today announced a new program called  #BluRoutes that will provide guests with running and cycling routes at select Radisson  Blu hotels.

#BluRoutes start and end at the  hotel. #BluRoutes are designed to help  guests maintain their exercise routines while travelling. For a list of  participating hotels and more information, visit

“We  know that exercise is important to many of our guests, and we are delighted to introduce  #BluRoutes to help them maintain their fitness regime while staying with us.” said  Rose Anderson, vice president, Branding, Radisson Blu. “Each route has been  carefully designed by hotel staff with a passion for sport so our guests can be  sure that they are experiencing the best run or cycle that the immediate local  area has to offer.”

Participating  hotels will have one or more routes of varying length and degree of difficulty  that start and end at the hotel. #BluRoutes may be accessed via the Radisson  Blu One Touch app, the new mobile app which puts all Radisson Blu hotel  services and local area information in the palm of our guests’ hands. Guests  can simply choose their hotel and select ‘Out and About’ from the main menu to  view the #BluRoutes. Guests may also access #BluRoutes via the hotel’s web  site, or request a printed map from the hotel’s reception desk.

With  over 275 hotels, Radisson Blu flagship properties can be found in prime  locations, including major cities, airport gateways and leisure destinations  around the world.

For  a full list of participating hotels and more information, go to  To download the Radisson Blu One Touch app, visit

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