Radisson Hotel Group is on extensive expansion, introducing new brand, making F&B alliances, adopting new cutting edge technology and is offering more customised services in South Asia to meet its Destination 2022 targets.
Speaking on the sidelines of Hotel Investment Conference South Asia (HICSA) 2019 in Mumbai, Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group, said: “South Asia has been key to our Destination 2022 development plan. We have created a series of transformational, innovative new initiatives covering all aspects of our business. We will be launching EMMA, a revolutionary global unified technology platform in June, that will work as unified information and sales point linking all our properties and services, including reservations and loyalty program. New contemporary and creative hospitality brand Radisson Red will open in Mohali in a year’s time. The brand suits the huge millennial population of India and caters to their needs of high energy space, complicated travel and last minute booking”
The new www.radissonhotels.com and a corresponding app with embedded EMMA will offer premiere online experience by letting a customer make a choice of a particular room and service at a particular Radisson hotel. Seven new hotels opening last year have taken the Radisson portfolio to 94 hotels in 75 locations in India.
Official-Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group
Zubin Saxena, newly appointed Managing Director and Vice President Operations, South Asia, said: “Radisson Blu has maximum numbers while Radisson is the fastest growing brand in India. We’ve a dedicated focus on expanding our Food & Beverage (F&B) service as 50 percent of our revenue in India comes from this segment. We’ll have alliances for F&B. Current 10,000 rooms have 200 plus F&B outlets and half a million square feet of banquet space.”
Radisson Hotel Group is implementing new programs in South Asia like a “Hotel Center of Excellence” for General Managers in India and sharpened guest satisfaction surveys. The Group is also rolling out seven new global brand programs, including Rad Family, Radisson Meetings and Welcome India, which is dedicated to outbound Indian guests.
Zubin Saxena_MD & VP (Operation), South Asia, Radisson Hotel Group
Leveraging its first-mover advantage in the country, Radisson Hotel Group intends to introduce international hospitality to a series of fast-growing Tier II and III cities, as well as emerging areas such as North East and Central India. The group will be adding 7 more hotels this year with 49 more in the pipeline that will add up to 16,800 rooms in the country. It hopes to reach the landmark of opening its 200th hotel by 2022.
Written by Anand & Madhura Katti
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