The world’s largest distributor of European rail products, Rail Europe, has acquired full ownership of Rail Plus, Australasia’s leading international rail specialist.
Rail Europe has since 1998 owned 50% of Rail Plus, which operates offices in Melbourne and Auckland. It has now acquired the remaining 50% held by New Zealand-based Keryn Smith.
“This decision is the next logical step in Rail Europe’s strategy to further progress the consolidation of Rail Europe Inc. (North America) and Rail Europe 4A (rest of the world) into a single entity.
“For the Rail Plus team, led by Chief Executive James Dunne, and all of the company’s valued trade partners in Australia and New Zealand it is, however, very much business as usual.”
By further joining forces, Rail Europe and Rail Plus will continue to grow rail sales in the region.
Rail Europe’s primary focus will now be on enhancing industry-leading distribution tools and further strengthening relations with trade partners. As a statement put it, the acquisition also facilitates the company’s alignment of its worldwide operations to deliver a “follow the sun” approach to customer care.
Rail Europe will harness the brand recognition of Rail Plus, its strong local expertise in Australasia, its long-established trade relationships, and its unique product offerings in the field of luxury and specialty trains.
At the same time, Rail Europe has stressed that it remains strongly committed to supporting its other key trade partners in Australia and New Zealand, including CIT Holidays, Go Holidays, Infinity Rail and Rail Tickets.
Rail Europe is the world’s primary distributor of rail tickets and passes, offering travellers European rail products across 30 countries and 25,000 destinations on more than 11,000 different routes. Its portfolio of products include Eurail Passes and Swiss Travel Passes as well as rail carriers such as SBB (Switzerland), SNCF (France), Trenitalia & NTV (Italy), DB (Germany), the ATOC (UK), Eurostar, Thalys, TGV Lyria and more.
Edited by Peter Needham