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Rail Plus unveils ‘Tailor Made Canada’

April 7, 2014 Photo Gallery No Comments Email Email

Rail Plus is embarking on a major expansion of its product range with the unveiling of its first ever Canada sales manual and the launch of the company’s exciting new “Tailor made” brand.

Developed in partnership with the Canadian Tourism Commission, the ‘Tailor Made Canada’ program combines helpful destination information with a wide range of non-rail land-based products, including city stays, sightseeing experiences and holiday packages.

Rail Plus Canada_April 2014The manual is designed to be an invaluable selling tool for agents, with suggestions on “not to be missed” experiences and examples of FIT packages, ranging from a three-night trip through the Rockies, to a seven-night journey from Vancouver to Toronto via Canada’s stunning mountains, prairies and great plains.

In addition, travel agents will find details on Canada’s world-class luxury rail journeys.

General Manager marketing Greg McCallum says Rail Plus has developed a deep understanding of the Canadian market thanks to its long association with rail providers such as Rocky Mountaineer and VIA Rail.

“As a result we identified a need in the Australian market for a specialist FIT Canada program providing competitively-priced, year-round product, with a particularly strong focus on winter experiences,” says McCallum.

Rail Plus_Canada Sales Manual 2014_15“We also recognised that travel agents selling Canadian FIT product need the support of highly-trained consultants with extensive knowledge and outstanding customer service skills.

“No company is more qualified than Rail Plus to deliver that kind of support.”

Rail Plus has now created a dedicated Canada division staffed by specialist consultants, who can offer expert advice and help create bespoke FIT itineraries for agents’ clients.

McCallum says the Canada program heralds the arrival of a new brand, ‘Tailor made by Rail Plus’, which will serve as a platform for future destination programs.

Copies of the Canada sales manual are now being distributed directly to agents by Rail Plus’ state Sales Managers.

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